GTM Ranked

Cold Email & Sequencing Pricing Compared (October 2026)

Prices checked up to See the ranking

Of 11 cold email tools we review, 9 publish a starting price and none offers a free plan. Salesloft and Outreach sell through sales only.

Prices come from each vendor's own pricing page on the date shown, and change often: confirm on the vendor site before you buy. The score is how independent Reddit users rate the tool, not value for money.

Pricing table

ToolStarting priceFree planScore
lemlist logolemlist$55/moNo54/100
Salesloft logoSalesloftCustom pricingNo32/100
Smartlead logoSmartlead$32/moNo25/100
Instantly logoInstantly$37.60/moNo23/100
Reply.io logoReply.io$49/moNoThin evidence
Saleshandy logoSaleshandy$34/moNoThin evidence
Woodpecker logoWoodpecker$24/moNoThin evidence
Mailshake logoMailshake$25/moNoThin evidence
Outreach logoOutreachCustom pricingNoThin evidence
QuickMail logoQuickMail$49/moNoThin evidence
EmailBison logoEmailBison$599/moNoThin evidence