GTM Ranked

B2B Data & Enrichment Pricing Compared (October 2026)

Prices checked up to See the ranking

Of 16 B2B data tools we review, 13 publish a starting price and 7 offer a free plan (Lusha, Apollo.io, Clay, Prospeo, Hunter.io, Kaspr and Wiza). ZoomInfo, Cognism and Seamless.AI sell through sales only.

Prices come from each vendor's own pricing page on the date shown, and change often: confirm on the vendor site before you buy. The score is how independent Reddit users rate the tool, not value for money.

Pricing table

ToolStarting priceFree planScore
Lusha logoLusha$37.45/moYes43/100
ZoomInfo logoZoomInfoCustom pricingNo42/100
Apollo.io logoApollo.io$49/seat/moYes26/100
Clay logoClay$167/moYes25/100
Cognism logoCognismCustom pricingNo22/100
RocketReach logoRocketReach$27/moNo17/100
Seamless.AI logoSeamless.AICustom pricingNo13/100
Prospeo logoProspeo$37/user/moYes12/100
ContactOut logoContactOut$39/moNoThin evidence
Hunter.io logoHunter.io$34/moYesThin evidence
FullEnrich logoFullEnrich$55/moNoThin evidence
Kaspr logoKaspr$49/user/moYesThin evidence
Wiza logoWiza$49/user/moYesThin evidence
Findymail logoFindymail$99/moNoThin evidence
LeadMagic logoLeadMagic$83/moNoThin evidence
BetterContact logoBetterContact$15/moNoThin evidence