Independent discussion is thin: only 9 non-promotional comments give a real opinion of Profound, and most are critical. A few users see it as one of the deeper, more mature trackers, but the recurring complaints are enterprise-level pricing, setup and UX that take effort, and prompt-volume numbers that users find opaque or implausibly high; whether its data comes from real user conversations or from purchased and synthetic panels is contested in the threads. 34 of the 54 comments mentioning it were promotional, mostly vendors and agencies using Profound as the foil for their own AI-visibility tool, and those were excluded.
Independent discussion is very thin: 11 of the 15 Reddit comments mentioning Otterly were promotional, mostly accounts name-dropping it before plugging a lesser-known AI visibility tool (including two identical comments from different accounts), and only three non-promotional comments carry an opinion. Those few treat it as a reasonable self-serve option, one shortlisted after its team judged Profound overpriced. The most upvoted comment questions the whole category: visibility percentages come from repeatedly asking models a fixed set of prompts, so they shift between runs and say nothing about real prompt volume.