Peec AI vs Scrunch AI
 Peec AI |  Scrunch AI | |
|---|---|---|
| Sentiment | ||
| Score | 66/100 | 40/100 |
| Rank in category | #1 | #2 |
| Rated comments | 30 | 9 |
| Best for | SEO and content agencies reporting AI-answer visibility to several clients; Teams that want to see which third-party sites AI answers cite so they can target them; Teams that want AI visibility data inside Looker Studio, their own dashboards or Claude via API or MCP | Marketing teams that want to track a fixed set of buyer prompts and their share of AI answers over time |
| Skip it if | Small budgets that need to track a large prompt set; Anyone who wants precise AI share-of-voice figures without manual spot checks; Brands whose main need is sentiment, reputation or fact-check monitoring | Teams that want a tool to help rewrite or optimize content, not just report visibility; Small agencies pricing AI tracking into low-budget client retainers |
| Starting price | €85/mo | $250/mo |
| Pricing (vendor-stated) | Starter €85/mo (50 prompts, 3 models, 1 project), Pro €205/mo (150 prompts, 2 projects) and Advanced €425/mo (350 prompts, 5 projects), all with unlimited users and daily tracking, shown at monthly prices; annual billing is 15% cheaper. Extra models are a paid add-on. Enterprise is custom, billed annually, with API access and SSO. The page offers a free trial but states no length; no free plan. | Starter $250/mo billed annually ($300 month-to-month) with 3 users and 350 custom prompts; Growth $417/mo billed annually ($500 month-to-month) with 5 users and 700 custom prompts; Enterprise is custom. 7-day free trial of Starter, no credit card; no free plan. |
Independent users mostly describe Peec as a dependable tracker for how often a brand appears in AI answers and which sources those answers cite, popular with agencies for client reporting because it plugs into Looker Studio, its API and an MCP server. The recurring trade-offs are cost relative to the number of prompts you need, and run-to-run swings that mean results should be read as trends and spot checked by hand. 39 of the 100 comments were promotional (mostly accounts naming Peec as the benchmark before plugging another tracker, plus one identical 'best value' comment posted twice), and much of the remaining praise is brief agency endorsement, so weigh the detailed reports most.
Users like
- Shows which domains and sources AI engines cite alongside brand mentions, which users rely on to find where they need to get mentioned[1][2][3][4][5]
- Fits existing reporting: users cite the Looker Studio connector, an API a semi-technical user wired into a dashboard in little time, and an MCP that can read and write prompts, tags and competitors[1][2][3][4][5]
- Users who compared it rate its data above alternatives: it came first in one team's 100-query accuracy test, another found the Ahrefs add-on had too little data, and one chose it over Ahrefs Brand Radar[1][2][3][4]
- Seen as better value than Profound: about half Profound's price at the mid tier, and agencies default to it for most clients[1][2][3]
Users complain about
- Expensive for the prompt volume serious tracking needs; users call the entry tier too small and found cheaper options at scale[1][2][3][4]
- Numbers swing between runs, so users advise treating them as trends and pairing the tool with manual checks[1][2]
- One tester found Promptwatch offered more prompt-generation, persona and GA4 options, though Peec was easier to use[1]
- An agency that prefers Peec for most clients still switches to Profound when a brand needs heavy sentiment, reputation or fact-check work[1]
Independent discussion is thin: only 9 non-promotional comments give a real opinion of Scrunch. Those users mostly recommend it as a capable, fairly complete prompt and visibility tracker for following a fixed set of buyer prompts, but the complaints are that it reports insights without helping you fix content, that setup can drag, and that its $250-a-month entry price is too much for some small agency clients. 13 of the 35 comments mentioning it were promotional, including five near-identical posts from different accounts praising Scrunch and pointing to the same third-party review site, and those were excluded.
Users like
- Recommended by several users as their pick among AI visibility trackers, with one who also tried Peec calling Scrunch the most complete[1][2][3][4]
- Used in practice to monitor a fixed prompt set over time: one team tracks 50+ buyer prompts weekly or monthly, another says it showed their share of model in AI answers[1][2]
Users complain about
- Monitoring only: a small team using it says it is all insights with no tools to help optimize content[1]
- Setup dragged on for one user, who found it only okay and moved to Similarweb[1]
- At $250 a month, an agency user found it too expensive to pass on to their clients and went with a cheaper SEO suite[1]