Profound vs Scrunch AI
 Profound |  Scrunch AI | |
|---|---|---|
| Sentiment | ||
| Score | 17/100 | 40/100 |
| Rank in category | #4 | #2 |
| Rated comments | 10 | 9 |
| Best for | Larger brands with an enterprise budget that want a broad AI visibility tracker with a consistent week-over-week metric | Marketing teams that want to track a fixed set of buyer prompts and their share of AI answers over time |
| Skip it if | Small teams or agencies on a tight monthly budget; Buyers who need prompt sets and prompt-volume figures they can verify | Teams that want a tool to help rewrite or optimize content, not just report visibility; Small agencies pricing AI tracking into low-budget client retainers |
| Starting price | Custom pricing | $250/mo |
| Pricing (vendor-stated) | No public price for brands: a free 7-day trial (50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews), then Enterprise at custom, sales-led pricing. For agencies, the self-serve Agency Growth plan lists client workspaces as add-ons at $399/month each but shows no base price; Agency Enterprise is custom. | Starter $250/mo billed annually ($300 month-to-month) with 3 users and 350 custom prompts; Growth $417/mo billed annually ($500 month-to-month) with 5 users and 700 custom prompts; Enterprise is custom. 7-day free trial of Starter, no credit card; no free plan. |
Independent discussion is thin: only 10 non-promotional comments give a real opinion of Profound. Users who have it see one of the most comprehensive trackers and say the prompt tracking itself is reliable and gives a consistent number to report week over week, but the recurring complaints are enterprise pricing (one user cites about $20K a year for 200 to 300 prompts), a credit-based setup that can burn budget, and prompt sets and prompt-volume figures that are AI-generated or estimated and hard to trust. 32 of the 100 comments mentioning it were promotional and excluded, including a cluster of near-identical posts from different accounts calling Profound too expensive and steering readers to the same free alternative; many other comments use "profound" only as an ordinary word.
Users like
- Seen as one of the most comprehensive trackers, and the one that comes closest to explaining why a brand gets cited rather than just counting mentions[1][2]
- The prompt tracking itself is described as legit, and one team uses its share-of-model metric because it gives a consistent number to track week over week[1][2]
- Its interface is described as slick and well liked, even by a commenter who doubts its underlying data[1]
Users complain about
- Enterprise pricing: users call it enterprise priced, cite about $20K a year to track 200 to 300 prompts, or chose Peec at roughly half the price[1][2][3]
- Prompt data is not trusted: a customer says the rep showed that prompts are generated with AI and grouped into topics to suggest volume, and is unsure about renewing; another calls its prompt volume an estimate not worth much trust[1][2]
- Its credit-based usage model worried one evaluator as an easy way to burn through budget[1]
- Where its data comes from is questioned: one commenter claims it buys most of its data from outside vendors or uses synthetic data[1]
Independent discussion is thin: only 9 non-promotional comments give a real opinion of Scrunch. Those users mostly recommend it as a capable, fairly complete prompt and visibility tracker for following a fixed set of buyer prompts, but the complaints are that it reports insights without helping you fix content, that setup can drag, and that its $250-a-month entry price is too much for some small agency clients. 13 of the 35 comments mentioning it were promotional, including five near-identical posts from different accounts praising Scrunch and pointing to the same third-party review site, and those were excluded.
Users like
- Recommended by several users as their pick among AI visibility trackers, with one who also tried Peec calling Scrunch the most complete[1][2][3][4]
- Used in practice to monitor a fixed prompt set over time: one team tracks 50+ buyer prompts weekly or monthly, another says it showed their share of model in AI answers[1][2]
Users complain about
- Monitoring only: a small team using it says it is all insights with no tools to help optimize content[1]
- Setup dragged on for one user, who found it only okay and moved to Similarweb[1]
- At $250 a month, an agency user found it too expensive to pass on to their clients and went with a cheaper SEO suite[1]