Pipedrive vs Twenty
 Pipedrive |  Twenty | |
|---|---|---|
| Sentiment | ||
| Score | 32/100 | 54/100 |
| Rank in category | #6 | #2 |
| Rated comments | 27 | 25 |
| Best for | Small sales teams moving off spreadsheets; Sales-only pipeline tracking without marketing automation | Small teams that want a free or low-cost self-hosted CRM without per-seat fees; Technical teams that want to customize their CRM through an API or with AI coding tools; Teams leaving HubSpot or Salesforce mainly to cut cost |
| Skip it if | Teams that need marketing and sales data in one place; Sales orgs scaling past about a dozen reps; Businesses whose records are not deals, such as commercial real estate | Teams that need deep built-in workflow automation; Teams without anyone to host and maintain a self-hosted app; Buyers who need built-in reporting charts or formal security compliance |
| Starting price | £14/seat/mo | $9/user/mo |
| Pricing (vendor-stated) | Shown in GBP for a UK visitor: Lite £14, Growth £39, Premium £59, Ultimate £79 per seat/mo billed annually (£24, £49, £79, £99 billed monthly), excluding VAT. 14-day free trial with no card required; no free plan. Paid add-ons include LeadBooster (from £32.50), Projects, Campaigns, Web Visitors and Smart Docs. | Self-hosting the open-source core is free. Cloud plans: Pro $9/user/mo and Organization $19/user/mo on yearly billing (yearly saves 25%); Enterprise from $50k/year through sales. 30-day free trial, no credit card. |
Independent users describe Pipedrive as a simple, sales-only pipeline tool that small teams actually keep updated, and some have run on it for years. The recurring trade-off is a ceiling: past about a dozen reps, or once marketing data needs to sit in the deal view, several teams moved to HubSpot, and add-ons push the real cost well above the base price. Opinion is genuinely split, and about a third of the 100 comments reviewed were promotional, mostly rival CRMs, custom-CRM builders and sync or lead tools pitching in the threads.
Users like
- Simple enough that reps actually use it; one team switched from HubSpot for that reason[1][2][3][4]
- Nicer to use day to day than HubSpot, according to teams that later moved to HubSpot anyway[1][2]
- Covers straightforward sales needs for years, with gaps filled by integrations or add-ons[1][2][3]
- Per-seat pricing scales linearly without forced plan jumps[1]
Users complain about
- Hits a ceiling as teams grow, especially when sequences, lead scoring or marketing attribution need to live with deal data[1][2][3][4][5]
- Add-ons and higher tiers push real cost well above the headline price; one user puts 12 seats at $700-800/mo all-in[1][2][3]
- Data model bends badly for non-deal records such as properties with multiple owners and units[1][2]
- Reporting can be unreliable: one user saw closed deals missing from reports and a pipeline view that shifts when scrolling[1]
Independent users mostly like Twenty as a free, self-hostable open-source CRM: they cite no per-seat fees, low hosting costs and how easily it can be customized through its API or with AI coding tools, and several moved to it from HubSpot or Salesforce to save money. The main trade-offs are thin built-in workflow automation (users bolt on n8n), fewer features than mature CRMs, and self-hosting that one user found cost more and broke more often than a SaaS CRM. Several comments in the discussion come from consultants and hosting services selling Twenty setups, and one user complains about the people advertising it.
Users like
- Free to self-host on a cheap server, and users can add as many people as they like without per-seat charges[1][2][3][4]
- Easy to customize and extend: users point to a strong API and to customizing it with Claude or other AI tools[1][2][3][4][5]
- Clean and minimal for basic contact management, with search and filtering one user found strong on a list of 8,000+ contacts[1][2][3]
- Users who tried several CRMs rate it among the few that tick most boxes, and some run their own business on it[1][2][3]
Users complain about
- Built-in workflow automation is limited or clunky; users connect a separate n8n server for things like follow-up sequences[1][2][3]
- Self-hosting is not free in practice: one user's AWS hosting cost more than a SaaS CRM, and maintenance and breakages killed the project[1]
- Fewer features than mature CRMs; users mention no charts and say it is still early[1][2][3]
- One user calls it a terrible system with no security compliance certifications[1]