GTM Ranked

Close vs Twenty

Updated based on independent user evidence
Verdict

Independent users prefer Close (63/100 from 25 rated comments) over Twenty (54/100 from 25 rated comments). Close is best for Small sales teams and solo sellers doing high-volume cold calling; Twenty is best for Small teams that want a free or low-cost self-hosted CRM without per-seat fees.

Close logoCloseTwenty logoTwenty
Sentiment
Score63/10054/100
Rank in category#1#2
Rated comments2525
Best forSmall sales teams and solo sellers doing high-volume cold calling; Teams that want calling, email, SMS and workflows inside the CRM; Founders who want a CRM they can pick up without a consultantSmall teams that want a free or low-cost self-hosted CRM without per-seat fees; Technical teams that want to customize their CRM through an API or with AI coding tools; Teams leaving HubSpot or Salesforce mainly to cut cost
Skip it ifTeams that need marketing automation in the same tool; Teams that need flexible automation or deep lead-level reporting; Sellers who rely on three-way or conference callingTeams that need deep built-in workflow automation; Teams without anyone to host and maintain a self-hosted app; Buyers who need built-in reporting charts or formal security compliance
Starting price$9/user/mo$9/user/mo
Pricing (vendor-stated)Per user per month: Solo $9 annual / $19 monthly (1 user, 10k leads, no workflows), Essentials $35 / $49, Growth $99 / $109, Scale $139 / $149; custom plans via sales. Calling and SMS billed at cost. 14-day free trial with no credit card; no free plan; 30-day money-back guarantee.Self-hosting the open-source core is free. Cloud plans: Pro $9/user/mo and Organization $19/user/mo on yearly billing (yearly saves 25%); Enterprise from $50k/year through sales. 30-day free trial, no credit card.

Independent users mostly rate Close as a simple, fast, sales-first CRM that suits small outbound teams and solo sellers who live on the phone, with calling, email, SMS and workflows in one place. The trade-off is depth outside the calling workflow: users call it rigid, report automation flaws and missing calling features such as three-way calls, and say it is weak for marketing and lead-level reporting. About a third of the comments mentioning it were promotional, including roughly ten near-identical comments that name-drop Close while plugging a Reddit-monitoring tool, referral links, and agency or rival-CRM pitches, so those were set aside.

Users like

  • Easy to pick up: users describe it as light, simple and fast, easier to onboard than HubSpot, with decent automation that does not overwhelm[1][2][3][4][5]
  • Built for phone-heavy outbound: users cite the power dialer and smart views, cold callers hitting 250 to 350 dials a day, and running a BDR team's outbound from inside it[1][2][3][4]
  • Calling, email, SMS and workflows sit in one place, which users say keeps reps productive and organized[1][2]
  • Users call it good value for small teams and solo operators, saying a low-tier plan covers most of what they need[1][2][3]

Users complain about

  • Rigid, with automation flaws: one team of about ten calls it very rigid but good enough, and a solo user flags its automation weaknesses[1][2][3]
  • Calling has gaps: one user found no three-way calling, another hit quirks with calling and stayed on Apollo[1][2]
  • Reporting centres on caller activity and revenue rather than deeper lead analysis[1]
  • Not strong on the marketing side, according to a user who otherwise rates it highly[1]

Independent users mostly like Twenty as a free, self-hostable open-source CRM: they cite no per-seat fees, low hosting costs and how easily it can be customized through its API or with AI coding tools, and several moved to it from HubSpot or Salesforce to save money. The main trade-offs are thin built-in workflow automation (users bolt on n8n), fewer features than mature CRMs, and self-hosting that one user found cost more and broke more often than a SaaS CRM. Several comments in the discussion come from consultants and hosting services selling Twenty setups, and one user complains about the people advertising it.

Users like

  • Free to self-host on a cheap server, and users can add as many people as they like without per-seat charges[1][2][3][4]
  • Easy to customize and extend: users point to a strong API and to customizing it with Claude or other AI tools[1][2][3][4][5]
  • Clean and minimal for basic contact management, with search and filtering one user found strong on a list of 8,000+ contacts[1][2][3]
  • Users who tried several CRMs rate it among the few that tick most boxes, and some run their own business on it[1][2][3]

Users complain about

  • Built-in workflow automation is limited or clunky; users connect a separate n8n server for things like follow-up sequences[1][2][3]
  • Self-hosting is not free in practice: one user's AWS hosting cost more than a SaaS CRM, and maintenance and breakages killed the project[1]
  • Fewer features than mature CRMs; users mention no charts and say it is still early[1][2][3]
  • One user calls it a terrible system with no security compliance certifications[1]

Frequently asked questions

Independent users prefer Close (63/100 from 25 rated comments) over Twenty (54/100 from 25 rated comments). Close is best for Small sales teams and solo sellers doing high-volume cold calling; Twenty is best for Small teams that want a free or low-cost self-hosted CRM without per-seat fees.