Loops review
Loops is an email platform for SaaS companies that sends marketing campaigns, event-triggered automated emails and transactional email from one tool, priced by subscribed contacts.
Verdict
Independent discussion is thin: only seven non-promotional comments give a first-hand opinion of Loops, all brief and all positive. Early-stage SaaS founders and solo makers say it is simple to use, lets them trigger onboarding sequences from in-app actions, and is cheap or free at small list sizes. No independent user reported a drawback, so its limits as flows and lists grow are unknown; most other mentions are passing recommendations, and a few came from people pitching their own email or marketing products.
Evidence
7 positive0 mixed0 negativeacross 7 rated independent comments
5 of 34 comments read as promotion or coordinated seeding and were excluded.
What users like
- Triggers different email sequences from user actions in the app, such as trial signup, card entered or trial expired, with templates and automations aimed at SaaS onboarding[1][2]
- Users call it simple to use, modern and pleasant to work in, and one used its direct Framer integration for a landing page[1][2][3][4]
- Free at small list sizes and much cheaper than ActiveCampaign, according to users who switched from MailerLite and ActiveCampaign[1][2][3]
Best for
- Early-stage SaaS teams sending onboarding and lifecycle emails
- Solo founders with small lists who want a free or low-cost start
Pricing
From $49/mo
Free plan: up to 1,000 subscribed contacts and 4,000 sends per rolling 30 days, with Loops branding; no credit card required. Growth from $49/month at 5,000 subscribed contacts, rising with contact count, with unlimited sends and no per-seat fees. Enterprise is custom above 1.5 million contacts. Unsubscribed contacts don't count; annual billing is not mentioned.
Vendor-stated · Source · checked 2026-10-15
In their own words
Sounds like you have two different needs. Transactional emails, and onboarding/news emails. We're using Loops for the latter. [https://loops.so/](https://loops.so/) What we like about Loops is being able to trigger a different sequence of emails based on a user action while using the app. (e.g. new trial user signed up, credit card entered, free trial expired, etc.)
Definitely [Loops](https://loops.so/) email! Their pitch is literally email platform for saas haha. Been using it as a solopreneur for digital products. Has campaign templates and automations specifically for saas launches (onboarding to drip, to update emails etc). Great ui too. Best part is it’s free for sub 2k email sends! Not an affiliate! Just very fond of it 💯
We're using [loops.so](http://loops.so), works great and it's really simple to use. It also has a direct integration with framer that is what we used to build the landing page.
[Loops.so](http://Loops.so) is what im using and is pretty modern and great so far
Klaviyo is awesome, but is entirely Ecom specific. From my extensive market research + personal experiences these seem to be the top five in no particular order: [encharge.io](http://encharge.io), ActiveCampaign, Mailchimp (gross), [Loops.so](http://Loops.so) (my favorite), and customer.io.
Never liked them, switched to [loops.so](http://loops.so) and haven't looked back. Gets the job done, and free until i reach 1k users which is going to take a while :)) and then i will happily pay.
Where Loops ranks in Email Marketing & Lifecycle
Loops has 7 opinionated independent comments, below the 8 needed to rank, so it is listed without a rank. Scores are the confidence-adjusted share of favourable independent comments.
| # | Tool | Score | Pricing |
|---|---|---|---|
| 1 | Brevo | 66/100 | $9/mo |
| 2 | Klaviyo | 54/100 | $20/mo |
| 3 | ActiveCampaign | 46/100 | $15/mo |
| 4 | Customer.io | 41/100 | $100/mo |
| 5 | Mailchimp | 11/100 | $13/mo |
| – | Loops | Thin evidence | $49/mo |
Alternatives
Brevo
Klaviyo
ActiveCampaign
Customer.io
MailchimpCompare
Frequently asked questions
Evidence base: 34 independent comments kept from 46 that mention Loops, after removing vendor accounts, self-disclosed employees and founders, affiliate links, service pitches and repeat promoters. Methodology.