GTM Ranked

Kaspr vs Wiza

Updated based on independent user evidence
Verdict

Independent users prefer Kaspr (39/100 from 14 rated comments) over Wiza (32/100 from 21 rated comments). Kaspr is best for LinkedIn-based lookups of European prospects, one profile at a time; Wiza is best for Turning LinkedIn and Sales Navigator lists into emails. Neither scores well: both are below 40/100, so read the complaints below.

Kaspr logoKasprWiza logoWiza
Sentiment
Score39/10032/100
Rank in category#7#8
Rated comments1421
Best forLinkedIn-based lookups of European prospects, one profile at a time; A secondary source for emails and mobile numbers behind a larger databaseTurning LinkedIn and Sales Navigator lists into emails; Solo sellers replacing ZoomInfo or Lusha on a budget; Teams using it as one source inside a Clay stack
Skip it ifBuilding large lists with advanced search filters; Calling campaigns that need reliably connected mobile numbersHigh-volume teams watching cost per contact; Cold-calling teams that need the best mobile number coverage
Starting price$49/user/mo$49/user/mo
Pricing (vendor-stated)Free plan with 15 B2B email, 5 phone and 5 direct email credits a month. Paid plans are per user per month: Starter shown at $49 or $65 and Business at $79 or $99 (the page does not label which is annual and which is monthly), Enterprise and Organization on request. Unused paid credits roll over; extra phone credits are sold separately.Free plan with 20 emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199, with per-reveal overage fees. Annual plans with unlimited reveals: Email $83/mo ($990/yr) and Email + Phone $166/mo ($1,990/yr) per user. Team plan (3+ users) is custom and annual.

Independent discussion is modest: about 14 first-hand, non-promotional comments. Users mostly like it as a quick LinkedIn extension for pulling emails and mobiles one profile at a time, especially for European and French prospects, and as a cheaper alternative or backup to bigger databases; the trade-offs are a narrower database and weaker search than Apollo and phone numbers that are sometimes wrong or disconnected. A large share of the remaining mentions were promotional, mostly accounts steering Kaspr users to Datagma, FullEnrich or other tools, and the complaints about Kaspr's pricing at volume appeared only inside those pitches, so they are not counted here.

Users like

  • Rated well for European contacts, including the French market; one user calls it their favourite for the EU while admitting they have no view on US quality[1][2][3][4]
  • The Chrome extension pulls an email or mobile straight from a LinkedIn or Sales Navigator profile, which suits prospecting one person at a time[1][2][3]
  • Works as a backup source for emails and phones behind a broader database such as Apollo[1][2][3]
  • Seen as more affordable than ZoomInfo or Cognism for EU contact data[1][2]

Users complain about

  • Smaller database and weaker list-building filters than Apollo; a solo founder switched to Apollo after two months[1][2][3]
  • Phone numbers can be wrong: one tester found it returned more mobiles than Prospeo but half were disconnected[1][2]
  • One user prospecting in Europe ranks it behind Lusha and SalesPort for phone data quality[1]
  • Requires installing its LinkedIn browser extension; a privacy-minded tester called the extension shady and found his never-published personal mobile in Kaspr's data[1]

About half of the 100 Reddit comments mentioning Wiza were promotional, including a cluster of accounts in early 2025 repeating the same Sales Navigator talking points and many comments plugging rival tools, so those are excluded. Among roughly 20 independent opinions, Wiza is seen as a sensible way to turn LinkedIn and Sales Navigator lists into emails, and a few users report lower bounce rates or better hit rates than Apollo, ZoomInfo or Lusha. The trade-off is cost and consistency: several users call email accuracy hit or miss, others say credits get expensive at volume, and waterfall tools reportedly find more contacts, especially mobile numbers.

Users like

  • A natural fit when LinkedIn or Sales Navigator is the main prospect source[1][2][3]
  • Some users report the lowest bounce rate among tools they tested, or a better hit rate than ZoomInfo, Lusha or Apollo[1][2][3]
  • Much cheaper than paying for ZoomInfo when you are a solo seller[1][2]
  • Holds up as one data source in a Clay-based stack[1][2]

Users complain about

  • Email accuracy is inconsistent: users report hit-or-miss results, bouncing emails, and addresses at companies the prospect no longer works for[1][2][3][4]
  • Gets expensive at volume: credits cost more per contact than Findymail, and pulling thousands of verified emails at once adds up[1][2][3]
  • Waterfall tools that query many providers find more contacts, and reportedly hit better on mobile numbers[1][2]
  • Its own prospect database is seen as static profile data that lags LinkedIn[1][2]

Frequently asked questions

Independent users prefer Kaspr (39/100 from 14 rated comments) over Wiza (32/100 from 21 rated comments). Kaspr is best for LinkedIn-based lookups of European prospects, one profile at a time; Wiza is best for Turning LinkedIn and Sales Navigator lists into emails. Neither scores well: both are below 40/100, so read the complaints below.