Cognism vs Wiza
 Cognism |  Wiza | |
|---|---|---|
| Sentiment | ||
| Score | 22/100 | 32/100 |
| Rank in category | #12 | #8 |
| Rated comments | 20 | 21 |
| Best for | Teams prospecting into the UK and Europe; Cold callers who need European mobile numbers; Mid-market teams leaving ZoomInfo's contract terms | Turning LinkedIn and Sales Navigator lists into emails; Solo sellers replacing ZoomInfo or Lusha on a budget; Teams using it as one source inside a Clay stack |
| Skip it if | US-only prospecting; Small teams that need transparent self-serve pricing | High-volume teams watching cost per contact; Cold-calling teams that need the best mobile number coverage |
| Starting price | Custom pricing | $49/user/mo |
| Pricing (vendor-stated) | Sales-led pricing; no public prices. Standard and Pro plans each include 5 seats, with a credit allocation per seat (1 credit per revealed contact; re-viewing is free); extra credits are bought separately. CRM Enrichment is sold standalone or as an add-on. No free plan; the page offers a demo and a free data sample rather than a trial. | Free plan with 20 emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199, with per-reveal overage fees. Annual plans with unlimited reveals: Email $83/mo ($990/yr) and Email + Phone $166/mo ($1,990/yr) per user. Team plan (3+ users) is custom and annual. |
Independent users who have used Cognism consistently point to European and UK data, and mobile numbers in particular, as its strength, with some finding it easier to deal with than ZoomInfo. The trade-offs are opaque pricing that some say rises after the first deal, thinner coverage outside Europe, and a minority who found its data poor or no better than cheaper tools. Nearly half of the Reddit mentions were promotional, including a large coordinated cluster praising Cognism for EU data as part of pitches for Crustdata and FullEnrich, a copy-pasted Cognism endorsement posted by two accounts, and plugs for ContactOut, Wiza and others, so this rests on about 20 independent opinions.
Users like
- Users who run several providers single it out for UK and European data, where one team found it beat ZoomInfo's international data[1][2][3][4][5]
- Mobile numbers are a highlight: users rate them above ZoomInfo and other tools, and one says it will source and phone-verify a missing number on request[1][2][3]
- Easier to do business with than ZoomInfo: users cite better support, cheaper pricing and less painful sales and retention practices[1][2]
Users complain about
- Pricing is opaque and can rise after signing: no prices on the site, a drastic change at renewal, and a low base price paired with a low export threshold that pushes buyers into extra credits[1][2]
- Weaker outside Europe: one user found Apollo plus Lusha beat it on email coverage in North America and Europe, another says it is weak in the public sector, and one recruiter claimed in 2025 that it had pulled back from the US[1][2][3]
- A minority found the data poor, rating it trash or worse than a cheaper tool, and a Dutch team found Lusha's database larger and more accurate[1][2][3][4]
- More manual and less feature-rich than ZoomInfo, with some integration issues reported[1][2]
About half of the 100 Reddit comments mentioning Wiza were promotional, including a cluster of accounts in early 2025 repeating the same Sales Navigator talking points and many comments plugging rival tools, so those are excluded. Among roughly 20 independent opinions, Wiza is seen as a sensible way to turn LinkedIn and Sales Navigator lists into emails, and a few users report lower bounce rates or better hit rates than Apollo, ZoomInfo or Lusha. The trade-off is cost and consistency: several users call email accuracy hit or miss, others say credits get expensive at volume, and waterfall tools reportedly find more contacts, especially mobile numbers.
Users like
- A natural fit when LinkedIn or Sales Navigator is the main prospect source[1][2][3]
- Some users report the lowest bounce rate among tools they tested, or a better hit rate than ZoomInfo, Lusha or Apollo[1][2][3]
- Much cheaper than paying for ZoomInfo when you are a solo seller[1][2]
- Holds up as one data source in a Clay-based stack[1][2]
Users complain about
- Email accuracy is inconsistent: users report hit-or-miss results, bouncing emails, and addresses at companies the prospect no longer works for[1][2][3][4]
- Gets expensive at volume: credits cost more per contact than Findymail, and pulling thousands of verified emails at once adds up[1][2][3]
- Waterfall tools that query many providers find more contacts, and reportedly hit better on mobile numbers[1][2]
- Its own prospect database is seen as static profile data that lags LinkedIn[1][2]