Apollo.io vs Wiza
 Apollo.io |  Wiza | |
|---|---|---|
| Sentiment | ||
| Score | 26/100 | 32/100 |
| Rank in category | #10 | #8 |
| Rated comments | 30 | 21 |
| Best for | Budget-conscious teams prospecting into the US; Small teams that want data and sequencing in one tool; Building large lists that will be verified separately | Turning LinkedIn and Sales Navigator lists into emails; Solo sellers replacing ZoomInfo or Lusha on a budget; Teams using it as one source inside a Clay stack |
| Skip it if | Teams that need reliable direct dials for cold calling; Senders who cannot run a separate verification step; Prospecting outside the US or in niche verticals | High-volume teams watching cost per contact; Cold-calling teams that need the best mobile number coverage |
| Starting price | $49/seat/mo | $49/user/mo |
| Pricing (vendor-stated) | Free plan with 900 credits per seat per year. Paid plans billed annually: Basic $49, Professional $79 and Organization $119 (minimum 3 seats) per seat per month; monthly billing costs more (the page says annual saves 24%). 14-day trial on Basic and Professional. Inbound and Advanced Dialer are paid add-ons. | Free plan with 20 emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199, with per-reveal overage fees. Annual plans with unlimited reveals: Email $83/mo ($990/yr) and Email + Phone $166/mo ($1,990/yr) per user. Team plan (3+ users) is custom and annual. |
Independent users treat Apollo as the budget default: far cheaper than ZoomInfo, with data and sequencing bundled in one place, and good enough for US prospecting if you accept extra cleanup. The recurring complaint is data freshness: users describe stale records, people who left years ago, wrong or switchboard phone numbers and bounce rates that stay high even after Apollo's own verification, plus renewals and credit changes that raised costs. About 40% of the Reddit mentions read as promotional, including a large, coordinated cluster of near-identical comments pitching Prospeo as the Apollo replacement, so this rests on roughly 30 independent opinions.
Users like
- Costs a fraction of ZoomInfo, and users who weigh price against quality call the data good enough for the money[1][2][3][4][5]
- Several users who had both Apollo and ZoomInfo preferred Apollo overall[1][2][3]
- Database, sequencing and dialing live in one tool, which users find simple for early-stage or low-volume outbound[1][2][3]
- Works without major issues for some users, particularly when targeting the US[1][2][3]
Users complain about
- Stale records: users find people who left months or years ago (one found a contact who died 20 years earlier still listed), with bounce rates around 9% even after running lists through a verifier[1][2][3][4][5]
- Phone numbers are a weak spot: inactive, wrong-person or HQ switchboard numbers returned instead of no result, and one user reports half the numbers were unreliable[1][2][3][4]
- Costs have crept up: a long-time customer's renewal tripled after a credit system change, and others say enrichment is expensive for what it returns[1][2][3]
- Coverage thins outside the US and in some niches: it lost to ZoomInfo and Cognism in one team's US and EMEA test, and a health tech team found it missed many people after leaving ZoomInfo[1][2][3]
About half of the 100 Reddit comments mentioning Wiza were promotional, including a cluster of accounts in early 2025 repeating the same Sales Navigator talking points and many comments plugging rival tools, so those are excluded. Among roughly 20 independent opinions, Wiza is seen as a sensible way to turn LinkedIn and Sales Navigator lists into emails, and a few users report lower bounce rates or better hit rates than Apollo, ZoomInfo or Lusha. The trade-off is cost and consistency: several users call email accuracy hit or miss, others say credits get expensive at volume, and waterfall tools reportedly find more contacts, especially mobile numbers.
Users like
- A natural fit when LinkedIn or Sales Navigator is the main prospect source[1][2][3]
- Some users report the lowest bounce rate among tools they tested, or a better hit rate than ZoomInfo, Lusha or Apollo[1][2][3]
- Much cheaper than paying for ZoomInfo when you are a solo seller[1][2]
- Holds up as one data source in a Clay-based stack[1][2]
Users complain about
- Email accuracy is inconsistent: users report hit-or-miss results, bouncing emails, and addresses at companies the prospect no longer works for[1][2][3][4]
- Gets expensive at volume: credits cost more per contact than Findymail, and pulling thousands of verified emails at once adds up[1][2][3]
- Waterfall tools that query many providers find more contacts, and reportedly hit better on mobile numbers[1][2]
- Its own prospect database is seen as static profile data that lags LinkedIn[1][2]