Email Marketing & Lifecycle Pricing Compared (October 2026)

Prices checked up to 2026-10-14See the ranking

Of 5 email marketing tools we review, 5 publish a starting price and 3 offer a free plan (Brevo, Klaviyo and Mailchimp).

Prices come from each vendor's own pricing page on the date shown, and change often: confirm on the vendor site before you buy. The score is how independent Reddit users rate the tool, not value for money.

Pricing table

Tool	Starting price	Free plan	Score	What you get	Checked
Brevo	$9/mo	Yes	66/100	Free plan sends up to 300 emails/day. Paid plans are priced by monthly email volume (campaigns and transactional): Starter from $9/mo for 5,000 emails ($8.08/mo billed yearly), Standard from $18/mo ($16.17/mo yearly) adding automation, A/B testing and no Brevo logo, Professional from $499/mo ($449.08/mo yearly) from 150,000 emails, and custom-priced Enterprise. Removing Brevo branding on Starter is a $10.80/mo add-on; pay-as-you-go email credits that do not expire are also sold. Prices shown in USD. Source	2026-10-14
Klaviyo	$20/mo	Yes	54/100	Free plan for up to 250 active profiles with 500 email sends/month, $5 of mobile messages and $5 of Composer AI usage per month, and 60 days of email support. Paid Email starts at $20/mo for 500 active profiles and 5,000 emails/month, priced by active profiles; SMS costs from $0.01 plus carrier fees per send (US toll-free), and other products (Customer Hub, social, reviews, Composer) are add-ons. Prices are shown per month; the page does not state an annual option. Source	2026-10-14
ActiveCampaign	$15/mo	No	46/100	Email plans billed annually and priced by contact count: Starter from $15/mo, Plus from $49/mo, Pro from $79/mo, Enterprise from $145/mo. WhatsApp and Email + WhatsApp plans are also listed. 14-day free trial with no credit card; no free plan. Source	2026-10-14
Customer.io	$100/mo	No	41/100	Essentials starts at $100/mo billed monthly for 5k profiles and 1M emails per month, with extra profiles at $0.009 each and extra emails at $0.12 per 1,000. Premium starts at $1,000/mo billed yearly with custom volumes; Enterprise is sales-led. No free plan; a trial is offered (length not stated), and startups that raised under $10M can get a year free. Source	2026-10-14
Mailchimp	$13/mo	Yes	11/100	Free plan for up to 250 contacts and 500 sends/mo. Paid plans shown at the page's default contact tier: Essentials $13/mo, Standard $20/mo, Premium $350/mo, each listed per month for the first 12 months; prices scale with contact count and overages apply. 14-day free trial of Essentials or Standard; Premium trial via sales. Source	2026-10-14