Kaspr vs ZoomInfo
 Kaspr |  ZoomInfo | |
|---|---|---|
| Sentiment | ||
| Score | 39/100 | 42/100 |
| Rank in category | #7 | #6 |
| Rated comments | 14 | 39 |
| Best for | LinkedIn-based lookups of European prospects, one profile at a time; A secondary source for emails and mobile numbers behind a larger database | Enterprise and US-focused prospecting; Teams that cold call mobile numbers at volume; Companies with budget for an annual contract |
| Skip it if | Building large lists with advanced search filters; Calling campaigns that need reliably connected mobile numbers | Small teams and early-stage startups on a budget; Teams that rely on intent data to source pipeline; Europe-first prospecting |
| Starting price | $49/user/mo | Custom pricing |
| Pricing (vendor-stated) | Free plan with 15 B2B email, 5 phone and 5 direct email credits a month. Paid plans are per user per month: Starter shown at $49 or $65 and Business at $79 or $99 (the page does not label which is annual and which is monthly), Enterprise and Organization on request. Unused paid credits roll over; extra phone credits are sold separately. | Sales-led pricing; no public prices. Sales plans (Professional, Copilot Advanced, Copilot Enterprise) and marketing plans are quoted based on features, number of licenses and credit usage, with payment terms negotiated. Free trial offered on sales plans; no free plan. |
Independent discussion is modest: about 14 first-hand, non-promotional comments. Users mostly like it as a quick LinkedIn extension for pulling emails and mobiles one profile at a time, especially for European and French prospects, and as a cheaper alternative or backup to bigger databases; the trade-offs are a narrower database and weaker search than Apollo and phone numbers that are sometimes wrong or disconnected. A large share of the remaining mentions were promotional, mostly accounts steering Kaspr users to Datagma, FullEnrich or other tools, and the complaints about Kaspr's pricing at volume appeared only inside those pitches, so they are not counted here.
Users like
- Rated well for European contacts, including the French market; one user calls it their favourite for the EU while admitting they have no view on US quality[1][2][3][4]
- The Chrome extension pulls an email or mobile straight from a LinkedIn or Sales Navigator profile, which suits prospecting one person at a time[1][2][3]
- Works as a backup source for emails and phones behind a broader database such as Apollo[1][2][3]
- Seen as more affordable than ZoomInfo or Cognism for EU contact data[1][2]
Users complain about
- Smaller database and weaker list-building filters than Apollo; a solo founder switched to Apollo after two months[1][2][3]
- Phone numbers can be wrong: one tester found it returned more mobiles than Prospeo but half were disconnected[1][2]
- One user prospecting in Europe ranks it behind Lusha and SalesPort for phone data quality[1]
- Requires installing its LinkedIn browser extension; a privacy-minded tester called the extension shady and found his never-published personal mobile in Kaspr's data[1]
Independent users mostly rank ZoomInfo as the most complete contact database, especially for US and enterprise prospecting and mobile numbers, and teams that moved over from cheaper tools such as Seamless report a clear difference. The trade-off is price, contract and cancellation terms that users find aggressive, and data that is still often wrong; several reps say emails, numbers and org charts miss badly and that its intent features rarely produce pipeline. Discussion is broad, with about 40 independent opinions; about a fifth of mentions were set aside as promotional, including comments from ZoomInfo staff, a Prospeo seeding cluster and an identical Cognism pitch posted by two accounts.
Users like
- Teams that moved from Seamless, Slintel or Apollo report noticeably more accurate and thorough data, and one team returned to ZoomInfo after trialing Seamless[1][2][3][4][5][6][7]
- Strongest for US and enterprise accounts: users call it the best fit for Fortune 500 prospecting and say calling enterprises without it leaves you stuck[1][2][3]
- Mobile numbers are the main draw for callers; one rep gets a mobile about 75% of the time, while noting it is far from perfect[1][2][3][4]
- Integrations add value: CRM and call-recording tie-ins surface decision makers before calls, and reps connect it to Salesforce and AI assistants for account research[1][2]
Users complain about
- Expensive: users call it ridiculously or prohibitively priced, question the premium given its errors, advise negotiating hard, and say reps at some companies buy other tools because it is so enterprise-focused[1][2][3][4][5]
- Data is still often wrong: reps report bad emails, wrong phone numbers, off-base org charts, catch-all addresses and connect rates under 1% for one team[1][2][3][4][5][6]
- Intent and pickup-likelihood signals are seen as unreliable: users call intent smoke and mirrors and say a 'more likely to pick up' list was still mostly cold[1][2][3]
- Contract and sales practices draw complaints: sketchy legal language and a trigger-happy legal team at cancellation, plus persistent sales calls after prospects say no[1][2][3][4]