Cognism vs Kaspr
 Cognism |  Kaspr | |
|---|---|---|
| Sentiment | ||
| Score | 22/100 | 39/100 |
| Rank in category | #12 | #7 |
| Rated comments | 20 | 14 |
| Best for | Teams prospecting into the UK and Europe; Cold callers who need European mobile numbers; Mid-market teams leaving ZoomInfo's contract terms | LinkedIn-based lookups of European prospects, one profile at a time; A secondary source for emails and mobile numbers behind a larger database |
| Skip it if | US-only prospecting; Small teams that need transparent self-serve pricing | Building large lists with advanced search filters; Calling campaigns that need reliably connected mobile numbers |
| Starting price | Custom pricing | $49/user/mo |
| Pricing (vendor-stated) | Sales-led pricing; no public prices. Standard and Pro plans each include 5 seats, with a credit allocation per seat (1 credit per revealed contact; re-viewing is free); extra credits are bought separately. CRM Enrichment is sold standalone or as an add-on. No free plan; the page offers a demo and a free data sample rather than a trial. | Free plan with 15 B2B email, 5 phone and 5 direct email credits a month. Paid plans are per user per month: Starter shown at $49 or $65 and Business at $79 or $99 (the page does not label which is annual and which is monthly), Enterprise and Organization on request. Unused paid credits roll over; extra phone credits are sold separately. |
Independent users who have used Cognism consistently point to European and UK data, and mobile numbers in particular, as its strength, with some finding it easier to deal with than ZoomInfo. The trade-offs are opaque pricing that some say rises after the first deal, thinner coverage outside Europe, and a minority who found its data poor or no better than cheaper tools. Nearly half of the Reddit mentions were promotional, including a large coordinated cluster praising Cognism for EU data as part of pitches for Crustdata and FullEnrich, a copy-pasted Cognism endorsement posted by two accounts, and plugs for ContactOut, Wiza and others, so this rests on about 20 independent opinions.
Users like
- Users who run several providers single it out for UK and European data, where one team found it beat ZoomInfo's international data[1][2][3][4][5]
- Mobile numbers are a highlight: users rate them above ZoomInfo and other tools, and one says it will source and phone-verify a missing number on request[1][2][3]
- Easier to do business with than ZoomInfo: users cite better support, cheaper pricing and less painful sales and retention practices[1][2]
Users complain about
- Pricing is opaque and can rise after signing: no prices on the site, a drastic change at renewal, and a low base price paired with a low export threshold that pushes buyers into extra credits[1][2]
- Weaker outside Europe: one user found Apollo plus Lusha beat it on email coverage in North America and Europe, another says it is weak in the public sector, and one recruiter claimed in 2025 that it had pulled back from the US[1][2][3]
- A minority found the data poor, rating it trash or worse than a cheaper tool, and a Dutch team found Lusha's database larger and more accurate[1][2][3][4]
- More manual and less feature-rich than ZoomInfo, with some integration issues reported[1][2]
Independent discussion is modest: about 14 first-hand, non-promotional comments. Users mostly like it as a quick LinkedIn extension for pulling emails and mobiles one profile at a time, especially for European and French prospects, and as a cheaper alternative or backup to bigger databases; the trade-offs are a narrower database and weaker search than Apollo and phone numbers that are sometimes wrong or disconnected. A large share of the remaining mentions were promotional, mostly accounts steering Kaspr users to Datagma, FullEnrich or other tools, and the complaints about Kaspr's pricing at volume appeared only inside those pitches, so they are not counted here.
Users like
- Rated well for European contacts, including the French market; one user calls it their favourite for the EU while admitting they have no view on US quality[1][2][3][4]
- The Chrome extension pulls an email or mobile straight from a LinkedIn or Sales Navigator profile, which suits prospecting one person at a time[1][2][3]
- Works as a backup source for emails and phones behind a broader database such as Apollo[1][2][3]
- Seen as more affordable than ZoomInfo or Cognism for EU contact data[1][2]
Users complain about
- Smaller database and weaker list-building filters than Apollo; a solo founder switched to Apollo after two months[1][2][3]
- Phone numbers can be wrong: one tester found it returned more mobiles than Prospeo but half were disconnected[1][2]
- One user prospecting in Europe ranks it behind Lusha and SalesPort for phone data quality[1]
- Requires installing its LinkedIn browser extension; a privacy-minded tester called the extension shady and found his never-published personal mobile in Kaspr's data[1]