Brevo vs Klaviyo
 Brevo |  Klaviyo | |
|---|---|---|
| Sentiment | ||
| Score | 66/100 | 54/100 |
| Rank in category | #1 | #2 |
| Rated comments | 34 | 26 |
| Best for | Small businesses and nonprofits with large lists that send infrequently; Beginners and small newsletters that want a free or cheap starting tier; Teams that want marketing and transactional email from one provider | Shopify and WooCommerce stores that want flows and segments built on purchase behaviour; Brands outgrowing Mailchimp or Shopify Email that have someone to own email; Teams using it as the central customer profile that other store apps feed into |
| Skip it if | Ecommerce stores that need complex, Klaviyo-style flows; Small teams that need many native integrations without IT help | Small stores with large, low-engagement lists that only need basic newsletters; Teams with no one to set up and maintain flows; Businesses outside ecommerce |
| Pricing (vendor-stated) | Free plan sends up to 300 emails/day. Paid plans are priced by monthly email volume (campaigns and transactional): Starter from $9/mo for 5,000 emails ($8.08/mo billed yearly), Standard from $18/mo ($16.17/mo yearly) adding automation, A/B testing and no Brevo logo, Professional from $499/mo ($449.08/mo yearly) from 150,000 emails, and custom-priced Enterprise. Removing Brevo branding on Starter is a $10.80/mo add-on; pay-as-you-go email credits that do not expire are also sold. Prices shown in USD. | Free plan for up to 250 active profiles with 500 email sends/month, $5 of mobile messages and $5 of Composer AI usage per month, and 60 days of email support. Paid Email starts at $20/mo for 500 active profiles and 5,000 emails/month, priced by active profiles; SMS costs from $0.01 plus carrier fees per send (US toll-free), and other products (Customer Hub, social, reviews, Composer) are add-ons. Prices are shown per month; the page does not state an annual option. |
Independent users in r/Emailmarketing and r/ecommerce mostly treat Brevo as the budget pick: cheap for large lists because plans are priced on emails sent rather than contacts, simple enough for beginners, and backed by support that several long-time users praise. The trade-off is depth: users call its automations limiting for complex or ecommerce flows, one reports ecommerce automations misfiring, native integrations are thin, and deliverability reports conflict. 42 of 97 comments were promotional and excluded, including a near-identical PushOwl pitch posted by four accounts, matching Omnisend switch stories, and repeated plugs for Sender, Mailtrap, Moosend and EngageBay.
Users like
- Cheap for big lists: pricing follows emails sent rather than contacts stored, so infrequent senders with large lists pay less, and pay-as-you-go credits suit occasional sends[1][2][3][4][5][6]
- Customer support gets repeated praise from long-term users, including a four-year customer and one who moved from Klaviyo[1][2][3][4]
- Simple, easy interface that beginners and small teams can run without technical help[1][2][3][4][5]
- Free tier of 300 emails a day with no contact cap covers small club or startup newsletters[1][2][3]
Users complain about
- Automation is fine for standard sequences but limiting for complex multi-branch or ecommerce flows; one WooCommerce user says ecommerce automations failed to trigger when buyers used coupons[1][2][3][4]
- Few native integrations, so small teams without IT skills may need help connecting their stack[1]
- Deliverability is contested: one user's open rate rose after leaving Brevo for MailerLite, another saw open rates under 5% on two IPs, and a new sender found Gmail filed every email under Promotions[1][2][3]
- Smaller gaps users name: limited design customization and clunky consent management[1][2]
Independent users in r/ecommerce and r/Emailmarketing broadly treat Klaviyo as the most capable email tool for online stores, crediting segmentation and flows built on real purchase data, and several who moved from Mailchimp say they would not go back. The main trade-off is cost and effort: users report the bill climbing fast as a list grows past a few thousand to 30k contacts, and say it takes a dedicated owner to get value from it. About half the comments in this corpus were promotional, including a cluster of near-identical posts from different accounts pitching a switch to Omnisend, plugs for smaller SMS, popup and email tools, and agency owners; those were excluded.
Users like
- Segmentation and flow logic built on store purchase data are rated the strongest of the ecommerce email tools discussed[1][2][3][4][5]
- Users who moved from Mailchimp say it is clearly better, and some call it easy to use[1][2][3][4][5]
- The deep Shopify integration makes it a natural source of truth that other store apps feed customer data into[1][2][3]
- Handles standard abandoned-cart flows well for smaller stores, and its own academy is called better than most paid courses[1][2]
Users complain about
- Price climbs quickly as the contact list grows; users cite it hurting at a few thousand contacts and around 25k to 30k, and suppress inactive profiles to slow tier jumps[1][2][3][4][5]
- Complex to run: users say it can become a part-time job without a dedicated owner and is not easy to use or migrate to[1][2][3]
- One auditor of seven-figure brands reports that Klaviyo's attributed revenue largely credits sales that came from paid traffic, overstating its real impact[1]