# #2 ZoomInfo

ZoomInfo is a B2B go-to-market platform built on a contact and company database, with intent signals, AI account prioritization and marketing products sold as packages. Website: zoominfo.com. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 42/100 (18 positive, 9 mixed, 12 negative of 39 independent comments).

**Verdict:** Independent users mostly rank ZoomInfo as the most complete contact database, especially for US and enterprise prospecting and mobile numbers, and teams that moved over from cheaper tools such as Seamless report a clear difference. The trade-off is price, contract and cancellation terms that users find aggressive, and data that is still often wrong; several reps say emails, numbers and org charts miss badly and that its intent features rarely produce pipeline. Discussion is broad, with about 40 independent opinions; about a fifth of mentions were set aside as promotional, including comments from ZoomInfo staff, a Prospeo seeding cluster and an identical Cognism pitch posted by two accounts.

**What users like:**
- Teams that moved from Seamless, Slintel or Apollo report noticeably more accurate and thorough data, and one team returned to ZoomInfo after trialing Seamless [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il31kuf/) [2](https://www.reddit.com/r/sales/comments/wt9v9r/_/il4bjmt/) [3](https://www.reddit.com/r/sales/comments/wt9v9r/_/il5b2sw/) [4](https://www.reddit.com/r/sales/comments/wt9v9r/_/il39zx8/) [5](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pakwyx5/) [6](https://www.reddit.com/r/sales/comments/1l9aymu/_/mxb8via/) [7](https://www.reddit.com/r/salesdevelopment/comments/1wldl4i/_/paz3m3n/)
- Strongest for US and enterprise accounts: users call it the best fit for Fortune 500 prospecting and say calling enterprises without it leaves you stuck [1](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fk2w1/) [2](https://www.reddit.com/r/sales/comments/wt9v9r/_/il4p96j/) [3](https://www.reddit.com/r/salesdevelopment/comments/1uszzcg/_/owtvhfz/)
- Mobile numbers are the main draw for callers; one rep gets a mobile about 75% of the time, while noting it is far from perfect [1](https://www.reddit.com/r/sales/comments/17w7rit/_/k9h7hb9/) [2](https://www.reddit.com/r/salesdevelopment/comments/1wbg7vw/_/p9l26ro/) [3](https://www.reddit.com/r/salesdevelopment/comments/1wldl4i/_/paxwx5h/) [4](https://www.reddit.com/r/salesdevelopment/comments/1w682gt/_/p7lwcfs/)
- Integrations add value: CRM and call-recording tie-ins surface decision makers before calls, and reps connect it to Salesforce and AI assistants for account research [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il31kuf/) [2](https://www.reddit.com/r/salesdevelopment/comments/1x1hxgf/_/petsa1d/)

**What users complain about:**
- Expensive: users call it ridiculously or prohibitively priced, question the premium given its errors, advise negotiating hard, and say reps at some companies buy other tools because it is so enterprise-focused [1](https://www.reddit.com/r/sales/comments/10fgs1h/_/j4y09yz/) [2](https://www.reddit.com/r/sales/comments/wt9v9r/_/il3gw7f/) [3](https://www.reddit.com/r/LeadGeneration/comments/1g8wjra/_/lt1ngdq/) [4](https://www.reddit.com/r/sales/comments/1lldaph/_/mzz6sbv/) [5](https://www.reddit.com/r/salesdevelopment/comments/1vq2bcw/_/p43i3we/)
- Data is still often wrong: reps report bad emails, wrong phone numbers, off-base org charts, catch-all addresses and connect rates under 1% for one team [1](https://www.reddit.com/r/sales/comments/1rdgeky/_/o753dt2/) [2](https://www.reddit.com/r/sales/comments/wt9v9r/_/il3gw7f/) [3](https://www.reddit.com/r/salesdevelopment/comments/1w4zaih/_/p7bbi70/) [4](https://www.reddit.com/r/salesdevelopment/comments/1ulponp/_/ov9332i/) [5](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pal5l8e/) [6](https://www.reddit.com/r/salesdevelopment/comments/1wrmif9/_/pcdpsnw/)
- Intent and pickup-likelihood signals are seen as unreliable: users call intent smoke and mirrors and say a 'more likely to pick up' list was still mostly cold [1](https://www.reddit.com/r/sales/comments/1rdgeky/_/o75qjkv/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ufoqt5/_/ottmy5z/) [3](https://www.reddit.com/r/salesdevelopment/comments/1u26264/_/or1488z/)
- Contract and sales practices draw complaints: sketchy legal language and a trigger-happy legal team at cancellation, plus persistent sales calls after prospects say no [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il4bjmt/) [2](https://www.reddit.com/r/sales/comments/1lldaph/_/mzz6sbv/) [3](https://www.reddit.com/r/sales/comments/10fgs1h/_/j4ydur7/) [4](https://www.reddit.com/r/sales/comments/10fgs1h/_/j4y76wx/)
- A security commenter warns that its free Community Edition reads the user's Outlook directory and uses it to build contact profiles [1](https://www.reddit.com/r/crowdstrike/comments/1j0awkg/_/mfaagbv/)

**Best for:** Enterprise and US-focused prospecting; Teams that cold call mobile numbers at volume; Companies with budget for an annual contract.
**Skip it if:** Small teams and early-stage startups on a budget; Teams that rely on intent data to source pipeline; Europe-first prospecting.
**Pricing (vendor-stated, checked 2026-10-14):** Sales-led pricing; no public prices. Sales plans (Professional, Copilot Advanced, Copilot Enterprise) and marketing plans are quoted based on features, number of licenses and credit usage, with payment terms negotiated. Free trial offered on sales plans; no free plan.

Full review: https://gtmranked.com/tools/zoominfo/