# Otterly.ai

Otterly.AI tracks how often and how a brand appears in AI search answers, running a set of search prompts across ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Copilot. Website: otterly.ai. Category: [AI Search Visibility (GEO/AEO)](https://gtmranked.com/best/ai-search-visibility/). Not enough independent evidence to rank (3 rated comments).

**Verdict:** Independent discussion is very thin: 11 of the 15 Reddit comments mentioning Otterly were promotional, mostly accounts name-dropping it before plugging a lesser-known AI visibility tool (including two identical comments from different accounts), and only three non-promotional comments carry an opinion. Those few treat it as a reasonable self-serve option, one shortlisted after its team judged Profound overpriced. The most upvoted comment questions the whole category: visibility percentages come from repeatedly asking models a fixed set of prompts, so they shift between runs and say nothing about real prompt volume.

**What users like:**
- Shortlisted as one of the top self-serve options by an SEO team that demoed several trackers after finding Profound overpriced [1](https://www.reddit.com/r/SEO/comments/1poum8e/_/nuj7o8h/)
- One user trying to work out which queries their brand shows up for in AI answers found it had "some useful ideas", alongside Semrush's AI visibility data [1](https://www.reddit.com/r/SEO/comments/1x29ltx/_/pf0gn3j/)

**What users complain about:**
- Its visibility percentages come from asking AI models the same typed prompts over and over; answers change between runs and wordings and real prompt volume is unknown, so one user argues the share figures are unreliable (a critique aimed at the category, naming Semrush too) [1](https://www.reddit.com/r/SEO/comments/1x2bo3w/_/pf39ccb/)

**Best for:** Teams that want a self-serve AI visibility tracker to trial without a sales process.
**Skip it if:** Anyone who needs AI share-of-voice figures they can report as precise numbers.
**Pricing (vendor-stated, checked 2026-10-14):** From $29/mo (Lite, 15 search prompts) billed monthly, or $25/mo billed annually; Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise custom from 1,000 prompts. Free trial for new users; no free plan.

Full review: https://gtmranked.com/tools/otterly/