# Loops

Loops is an email platform for SaaS companies that sends marketing campaigns, event-triggered automated emails and transactional email from one tool, priced by subscribed contacts. Website: loops.so. Category: [Email Marketing & Lifecycle](https://gtmranked.com/best/email-marketing/). Not enough independent evidence to rank (7 rated comments).

**Verdict:** Independent discussion is thin: only seven non-promotional comments give a first-hand opinion of Loops, all brief and all positive. Early-stage SaaS founders and solo makers say it is simple to use, lets them trigger onboarding sequences from in-app actions, and is cheap or free at small list sizes. No independent user reported a drawback, so its limits as flows and lists grow are unknown; most other mentions are passing recommendations, and a few came from people pitching their own email or marketing products.

**What users like:**
- Triggers different email sequences from user actions in the app, such as trial signup, card entered or trial expired, with templates and automations aimed at SaaS onboarding [1](https://www.reddit.com/r/SaaS/comments/1izz3ud/_/mf7nzcm/) [2](https://www.reddit.com/r/SaaS/comments/1gjkqp9/_/lvdvsf4/)
- Users call it simple to use, modern and pleasant to work in, and one used its direct Framer integration for a landing page [1](https://www.reddit.com/r/SaaS/comments/1h5jy3w/_/m0d0zax/) [2](https://www.reddit.com/r/SaaS/comments/1gjkqp9/_/lvdvsf4/) [3](https://www.reddit.com/r/SaaS/comments/1lxrhbq/_/n2od2wy/) [4](https://www.reddit.com/r/SaaS/comments/1mcmtg8/_/n5vmir6/)
- Free at small list sizes and much cheaper than ActiveCampaign, according to users who switched from MailerLite and ActiveCampaign [1](https://www.reddit.com/r/Emailmarketing/comments/1n7ff8m/_/nciubvf/) [2](https://www.reddit.com/r/SaaS/comments/1gjkqp9/_/lvdvsf4/) [3](https://www.reddit.com/r/SaaS/comments/1ooauod/_/nn5lbgq/)

**Best for:** Early-stage SaaS teams sending onboarding and lifecycle emails; Solo founders with small lists who want a free or low-cost start.
**Pricing (vendor-stated, checked 2026-10-15):** Free plan: up to 1,000 subscribed contacts and 4,000 sends per rolling 30 days, with Loops branding; no credit card required. Growth from $49/month at 5,000 subscribed contacts, rising with contact count, with unlimited sends and no per-seat fees. Enterprise is custom above 1.5 million contacts. Unsubscribed contacts don't count; annual billing is not mentioned.

Full review: https://gtmranked.com/tools/loops/