# Frase

Frase is an SEO and AI-search content platform for researching, writing and optimizing articles, auditing site pages, and tracking how a brand appears in AI answers such as ChatGPT and Google AI. Website: frase.io. Category: [SEO & AI Content](https://gtmranked.com/best/seo-content/). Not enough independent evidence to rank (5 rated comments).

**Verdict:** Independent discussion is very thin: only 5 non-promotional comments in r/SEO and r/content_marketing give a real opinion, and several others are generic tool lists or plugs for other products. The users who like it use Frase for research and structure, pulling headings, entities and intent from top-ranking pages, and one uses it to draft titles and meta descriptions in bulk. Critics say its drafts read as generic and that score-driven on-page tools of this kind can push content into over-optimization.

**What users like:**
- Useful for research and structure: users say it pulls insights and entities from top-ranking competitor pages to shape a draft [1](https://www.reddit.com/r/content_marketing/comments/1jdah87/_/mieyzcj/) [2](https://www.reddit.com/r/content_marketing/comments/1h5ji5r/_/n3lwpsm/)
- One user's best tool for intent-driven page titles and meta descriptions, drafting them in Frase and exporting to Google Sheets for bulk work [1](https://www.reddit.com/r/SEO/comments/1mvil7h/_/n9ui80z/)

**What users complain about:**
- Written output can look generic and unreliable, with a templated text structure even when the prose is passable [1](https://www.reddit.com/r/SEO/comments/1lnfmz4/_/n0i10gc/)
- One SEO warns that tools like Frase and Surfer follow older optimization techniques that can over-optimize content, cost rankings, and lead you to write for Google instead of the searcher [1](https://www.reddit.com/r/SEO/comments/1gdlkeg/_/lu3jkau/)

**Best for:** Writers who want a research and outline step built from top-ranking pages; SEO teams drafting titles and meta descriptions in bulk.
**Skip it if:** Teams expecting publish-ready AI drafts without heavy editing.
**Pricing (vendor-stated, checked 2026-10-14):** No free plan; 7-day free trial with no credit card. Starter is $39/mo billed yearly ($49 monthly), Professional $103/mo yearly ($129 monthly), Scale $239/mo yearly ($299 monthly), Enterprise custom. Plans cap articles, page audits and AI prompts per month; extra seats are $29/mo on Professional and Scale.

Full review: https://gtmranked.com/tools/frase/