# #1 Foreplay

Foreplay is an ad research tool for creative and performance marketing teams that saves ads into shared swipe files, offers an ad discovery library, tracks competitor brands' ads and turns references into creative briefs. Website: foreplay.co. Category: [Ads & Creative](https://gtmranked.com/best/ads-creative/). Score 41/100 (6 positive, 0 mixed, 2 negative of 8 independent comments).

**Verdict:** Independent discussion is thin: only 8 non-promotional comments carry a real opinion, and four of the positive ones come from a single low-engagement r/PPC comparison thread. Those users describe it as a simple, organised swipe-file tool that a whole creative team actually uses, and that keeps saved ads available after the originals stop running. The trade-offs raised are cost next to lighter alternatives and one buyer's report of unanswered pre-sale emails. A third of the corpus (8 of 24 comments) was promotional, mostly accounts using Foreplay threads to plug other ad-research tools.

**What users like:**
- Simple enough that the whole creative team uses it; one team that switched from Motion says only two people there understood Motion well enough to get value [1](https://www.reddit.com/r/PPC/comments/1p7zlzm/_/nrc0nmi/) [2](https://www.reddit.com/r/PPC/comments/1p7zlzm/_/nr1mzql/)
- Keeps swipe files and competitor ads organised, which users say matters most when handling many clients (one cites 12+) [1](https://www.reddit.com/r/FacebookAds/comments/1rs9wj4/_/oa5iyhd/) [2](https://www.reddit.com/r/PPC/comments/1p7zlzm/_/nr1lunl/) [3](https://www.reddit.com/r/PPC/comments/1p7zlzm/_/nrc0nmi/)
- Saved ads stay in the cloud, so references don't break when ads stop running, and users say it shows when an ad was running and when it stopped [1](https://www.reddit.com/r/shopify/comments/1oc49mz/_/nklhmsl/) [2](https://www.reddit.com/r/FacebookAds/comments/1m2839l/_/n43xsgp/)

**What users complain about:**
- Costly for smaller ad spend: one user puts Foreplay and Motion at about $250 a month against free or $49 for Superads at that spend level [1](https://www.reddit.com/r/FacebookAds/comments/1o5rpta/_/njbnx9i/)
- One prospective buyer says the company never answered their emails and found no visible community or support before purchase [1](https://www.reddit.com/r/FacebookAds/comments/1gh6vih/_/luw5g2t/)

**Best for:** Creative teams that want a shared, organised swipe file of ad inspiration; Agencies keeping ad references organised across many clients; Marketers who need saved ads to stay viewable after the original ad stops running.
**Skip it if:** Small advertisers looking for the cheapest way to save and organise ads; Buyers who need responsive support before purchase.
**Pricing (vendor-stated, checked 2026-10-14):** From $49/mo billed annually ($59 month-to-month) for the 1-user Basic plan; Workflow is $149/mo annually or $175 monthly for 5 users; Agency is $389/mo annually or $459 monthly for 10 users; Enterprise is custom. Extra users are $20 each. 7-day free trial (card required); no free plan.

Full review: https://gtmranked.com/tools/foreplay/