# #5 Cognism

Cognism is a B2B sales intelligence platform selling verified contact data, with an emphasis on European mobile numbers and compliance, plus CRM enrichment and API access. Website: cognism.com. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 22/100 (7 positive, 2 mixed, 11 negative of 20 independent comments).

**Verdict:** Independent users who have used Cognism consistently point to European and UK data, and mobile numbers in particular, as its strength, with some finding it easier to deal with than ZoomInfo. The trade-offs are opaque pricing that some say rises after the first deal, thinner coverage outside Europe, and a minority who found its data poor or no better than cheaper tools. Nearly half of the Reddit mentions were promotional, including a large coordinated cluster praising Cognism for EU data as part of pitches for Crustdata and FullEnrich, a copy-pasted Cognism endorsement posted by two accounts, and plugs for ContactOut, Wiza and others, so this rests on about 20 independent opinions.

**What users like:**
- Users who run several providers single it out for UK and European data, where one team found it beat ZoomInfo's international data [1](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fk2w1/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fyhip/) [3](https://www.reddit.com/r/sales/comments/17w7rit/_/k9iaukl/) [4](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/oonvzin/) [5](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/opbao80/)
- Mobile numbers are a highlight: users rate them above ZoomInfo and other tools, and one says it will source and phone-verify a missing number on request [1](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lgvmfmy/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/ka2mw3w/) [3](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lg2pbsv/)
- Easier to do business with than ZoomInfo: users cite better support, cheaper pricing and less painful sales and retention practices [1](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lgvmfmy/) [2](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lg1wz8e/)

**What users complain about:**
- Pricing is opaque and can rise after signing: no prices on the site, a drastic change at renewal, and a low base price paired with a low export threshold that pushes buyers into extra credits [1](https://www.reddit.com/r/LeadGeneration/comments/1opv541/_/nnkj0u3/) [2](https://www.reddit.com/r/Recruitment/comments/1n24cuk/_/ndq0dst/)
- Weaker outside Europe: one user found Apollo plus Lusha beat it on email coverage in North America and Europe, another says it is weak in the public sector, and one recruiter claimed in 2025 that it had pulled back from the US [1](https://www.reddit.com/r/sales_intelligence/comments/1rp8c4b/_/o9nfpdh/) [2](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lgvmfmy/) [3](https://www.reddit.com/r/recruiting/comments/1iu1ig6/_/mj60tvd/)
- A minority found the data poor, rating it trash or worse than a cheaper tool, and a Dutch team found Lusha's database larger and more accurate [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il4vvpy/) [2](https://www.reddit.com/r/sales/comments/1gqbk44/_/lwwxaj7/) [3](https://www.reddit.com/r/CRM/comments/1svj17o/_/p8ij2qt/) [4](https://www.reddit.com/r/sales/comments/179vds2/_/k5a0vay/)
- More manual and less feature-rich than ZoomInfo, with some integration issues reported [1](https://www.reddit.com/r/CRM/comments/1svj17o/_/oicl9pq/) [2](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lg1wz8e/)

**Best for:** Teams prospecting into the UK and Europe; Cold callers who need European mobile numbers; Mid-market teams leaving ZoomInfo's contract terms.
**Skip it if:** US-only prospecting; Small teams that need transparent self-serve pricing.
**Pricing (vendor-stated, checked 2026-10-14):** Sales-led pricing; no public prices. Standard and Pro plans each include 5 seats, with a credit allocation per seat (1 credit per revealed contact; re-viewing is free); extra credits are bought separately. CRM Enrichment is sold standalone or as an add-on. No free plan; the page offers a demo and a free data sample rather than a trial.

Full review: https://gtmranked.com/tools/cognism/