# #1 Brevo

Brevo (formerly Sendinblue) is a marketing and transactional messaging platform for sending email, SMS and WhatsApp campaigns and automations, with an API and SMTP relay for transactional messages and optional sales CRM features. Website: brevo.com. Category: [Email Marketing & Lifecycle](https://gtmranked.com/best/email-marketing/). Score 66/100 (25 positive, 6 mixed, 3 negative of 34 independent comments).

**Verdict:** Independent users in r/Emailmarketing and r/ecommerce mostly treat Brevo as the budget pick: cheap for large lists because plans are priced on emails sent rather than contacts, simple enough for beginners, and backed by support that several long-time users praise. The trade-off is depth: users call its automations limiting for complex or ecommerce flows, one reports ecommerce automations misfiring, native integrations are thin, and deliverability reports conflict. 42 of 97 comments were promotional and excluded, including a near-identical PushOwl pitch posted by four accounts, matching Omnisend switch stories, and repeated plugs for Sender, Mailtrap, Moosend and EngageBay.

**What users like:**
- Cheap for big lists: pricing follows emails sent rather than contacts stored, so infrequent senders with large lists pay less, and pay-as-you-go credits suit occasional sends [1](https://www.reddit.com/r/ecommerce/comments/1o6awha/_/oojfbym/) [2](https://www.reddit.com/r/ecommerce/comments/1p990z8/_/nrcjvug/) [3](https://www.reddit.com/r/Emailmarketing/comments/1odksu0/_/nl0h2ut/) [4](https://www.reddit.com/r/Emailmarketing/comments/1rq28cb/_/oaw4mah/) [5](https://www.reddit.com/r/Emailmarketing/comments/1s1pwel/_/ocn16pp/) [6](https://www.reddit.com/r/Emailmarketing/comments/1k4i0br/_/moanurl/)
- Customer support gets repeated praise from long-term users, including a four-year customer and one who moved from Klaviyo [1](https://www.reddit.com/r/Emailmarketing/comments/1nhf18x/_/niq9yqw/) [2](https://www.reddit.com/r/Emailmarketing/comments/1lebhzu/_/mymhi59/) [3](https://www.reddit.com/r/Emailmarketing/comments/1k4i0br/_/moanurl/) [4](https://www.reddit.com/r/Emailmarketing/comments/1lebhzu/_/no75fb8/)
- Simple, easy interface that beginners and small teams can run without technical help [1](https://www.reddit.com/r/Emailmarketing/comments/1nhf18x/_/nmcjjl5/) [2](https://www.reddit.com/r/Emailmarketing/comments/1nhf18x/_/niq9yqw/) [3](https://www.reddit.com/r/Emailmarketing/comments/1oroyhw/_/nns1jdu/) [4](https://www.reddit.com/r/Emailmarketing/comments/1p7frf6/_/nr015bo/) [5](https://www.reddit.com/r/Emailmarketing/comments/1u7bric/_/oyh1krq/)
- Free tier of 300 emails a day with no contact cap covers small club or startup newsletters [1](https://www.reddit.com/r/Emailmarketing/comments/1u7bric/_/os1fpil/) [2](https://www.reddit.com/r/Emailmarketing/comments/1ppm6io/_/nupcor1/) [3](https://www.reddit.com/r/Emailmarketing/comments/1u7bric/_/os7w9q3/)
- Several long-term users report good delivery, including five years on shared IPs and 63%+ open rates on a 15-20k list, though others report the opposite (see cons) [1](https://www.reddit.com/r/Emailmarketing/comments/1hrd1hw/_/m4xls9y/) [2](https://www.reddit.com/r/Emailmarketing/comments/1rq28cb/_/oaw4mah/) [3](https://www.reddit.com/r/Emailmarketing/comments/1r96q7r/_/o6b7scq/)

**What users complain about:**
- Automation is fine for standard sequences but limiting for complex multi-branch or ecommerce flows; one WooCommerce user says ecommerce automations failed to trigger when buyers used coupons [1](https://www.reddit.com/r/Emailmarketing/comments/1lebhzu/_/no75fb8/) [2](https://www.reddit.com/r/Emailmarketing/comments/1rq28cb/_/o9v0i2i/) [3](https://www.reddit.com/r/Emailmarketing/comments/1odksu0/_/nkwixvs/) [4](https://www.reddit.com/r/ecommerce/comments/1g5eghk/_/ogeuxq2/)
- Few native integrations, so small teams without IT skills may need help connecting their stack [1](https://www.reddit.com/r/Emailmarketing/comments/1rq28cb/_/o9t37du/)
- Deliverability is contested: one user's open rate rose after leaving Brevo for MailerLite, another saw open rates under 5% on two IPs, and a new sender found Gmail filed every email under Promotions [1](https://www.reddit.com/r/Emailmarketing/comments/1h1xfb5/_/m16xjyd/) [2](https://www.reddit.com/r/Emailmarketing/comments/1hrd1hw/_/m502kju/) [3](https://www.reddit.com/r/Emailmarketing/comments/1htxd1f/_/m5szxhu/)
- Smaller gaps users name: limited design customization and clunky consent management [1](https://www.reddit.com/r/Emailmarketing/comments/1nhf18x/_/nefgx1r/) [2](https://www.reddit.com/r/Emailmarketing/comments/1odksu0/_/nkwixvs/)

**Best for:** Small businesses and nonprofits with large lists that send infrequently; Beginners and small newsletters that want a free or cheap starting tier; Teams that want marketing and transactional email from one provider.
**Skip it if:** Ecommerce stores that need complex, Klaviyo-style flows; Small teams that need many native integrations without IT help.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan sends up to 300 emails/day. Paid plans are priced by monthly email volume (campaigns and transactional): Starter from $9/mo for 5,000 emails ($8.08/mo billed yearly), Standard from $18/mo ($16.17/mo yearly) adding automation, A/B testing and no Brevo logo, Professional from $499/mo ($449.08/mo yearly) from 150,000 emails, and custom-priced Enterprise. Removing Brevo branding on Starter is a $10.80/mo add-on; pay-as-you-go email credits that do not expire are also sold. Prices shown in USD.

Full review: https://gtmranked.com/tools/brevo/