# Otterly.ai vs Profound

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is Otterly.ai or Profound better?** Independent users prefer Otterly.ai (39/100 from 11 rated comments) over Profound (17/100 from 10 rated comments). Otterly.ai is best for Smaller teams that want a low-cost, self-serve starting point for AI-answer visibility tracking; Profound is best for Larger brands with an enterprise budget that want a broad AI visibility tracker with a consistent week-over-week metric. Neither scores well: both are below 40/100, so read the complaints below.

**Is Otterly.ai or Profound cheaper?** Otterly.ai: From $29/mo (Lite, 15 search prompts) billed monthly, or $25/mo billed annually; Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise custom from 1,000 prompts. Free trial for new users; no free plan. Profound: No public price for brands: a free 7-day trial (50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews), then Enterprise at custom, sales-led pricing. For agencies, the self-serve Agency Growth plan lists client workspaces as add-ons at $399/month each but shows no base price; Agency Enterprise is custom. Prices are from each vendor's pricing page and change often.

| | Otterly.ai | Profound |
|---|---|---|
| Score | 39/100 | 17/100 |
| Rank in category | #3 | #4 |
| Rated comments | 11 | 10 |
| Best for | Smaller teams that want a low-cost, self-serve starting point for AI-answer visibility tracking; Teams that mainly need monitoring alerts and a regular read on prompt-level visibility | Larger brands with an enterprise budget that want a broad AI visibility tracker with a consistent week-over-week metric |
| Starting price | $29/mo | Custom pricing |

## #3 Otterly.ai

Otterly.AI tracks how often and how a brand appears in AI search answers, running a set of search prompts across ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Copilot. Website: otterly.ai. Category: [AI Search Visibility (GEO/AEO)](https://gtmranked.com/best/ai-search-visibility/). Score 39/100 (6 positive, 3 mixed, 2 negative of 11 independent comments).

**Verdict:** Only 11 of the 100 Reddit comments mentioning Otterly are independent opinions, while 66 are promotional, including one 'Otterly dashboards' line pasted by several accounts to push a review site and repeated clusters of accounts naming Otterly before plugging Brandlight, Vismore, Leapd, Meridian, RankPrompt and other trackers. The genuine users treat it as a cheap, lightweight self-serve tracker that is fine for basic monitoring and alerts. Their caveats are that prompt-based pricing adds up as you track more queries, and that its visibility percentages swing between runs and may not match the clicks you actually get.

**What users like:**
- Recommended by users as a decent, low-cost place to start before committing to pricier platforms, and shortlisted by an SEO team that found Profound overpriced [1](https://www.reddit.com/r/GrowthHacking/comments/1ukc44n/_/ov31mfe/) [2](https://www.reddit.com/r/SEO/comments/1i9fvgm/_/nga2q76/) [3](https://www.reddit.com/r/SEO/comments/1poum8e/_/nuj7o8h/) [4](https://www.reddit.com/r/SEO/comments/1sj2goj/_/ofoovrz/)
- A user on the $189/mo plan calls it a good option for monitoring alerts, and another says it has been great for sentiment and visibility on specific prompts [1](https://www.reddit.com/r/digital_marketing/comments/1r8txac/_/o6aa1id/) [2](https://www.reddit.com/r/digital_marketing/comments/1slbmxe/_/ogu6pfo/)
- Placed fourth, behind Peec, Mention and Writesonic, in one team's internal accuracy test on a sample of 100 queries [1](https://www.reddit.com/r/SEO/comments/1ll0ucs/_/ngqa30l/)
- One user trying to work out which queries their brand shows up for in AI answers found it had "some useful ideas" [1](https://www.reddit.com/r/SEO/comments/1x29ltx/_/pf0gn3j/)

**What users complain about:**
- Pricing is per prompt, so costs climb past a handful of queries: the $189/mo plan covers 100 prompts and more cost extra [1](https://www.reddit.com/r/digital_marketing/comments/1r8txac/_/o6aa1id/) [2](https://www.reddit.com/r/SEO/comments/1sj2goj/_/ofoovrz/)
- Its visibility percentages come from re-asking models a fixed set of typed prompts; answers change between runs and real prompt volume is unknown, so users say to treat the figures as a trend (a critique aimed at the category) [1](https://www.reddit.com/r/SEO/comments/1x2bo3w/_/pf39ccb/) [2](https://www.reddit.com/r/bigseo/comments/1ve7i0l/_/p1g6m1e/)
- One user says Otterly shows their brand doing fine in AI answers while they get almost no clicks from AI search [1](https://www.reddit.com/r/GrowthHacking/comments/1wf6cgk/_/pcplcp1/)
- One evaluator noted it did not track Claude [1](https://www.reddit.com/r/SEO/comments/1sj2goj/_/ofoovrz/)

**Best for:** Smaller teams that want a low-cost, self-serve starting point for AI-answer visibility tracking; Teams that mainly need monitoring alerts and a regular read on prompt-level visibility.
**Skip it if:** Anyone who needs AI share-of-voice figures they can report as precise numbers; Teams tracking a large prompt set on a fixed budget.
**Pricing (vendor-stated, checked 2026-10-14):** From $29/mo (Lite, 15 search prompts) billed monthly, or $25/mo billed annually; Standard $189/mo (100 prompts), Premium $489/mo (400 prompts), Enterprise custom from 1,000 prompts. Free trial for new users; no free plan.

Full review: https://gtmranked.com/tools/otterly/

## #4 Profound

Profound tracks how brands appear in AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews, monitoring a set of prompts for mentions, citations and competitors, with prompt-volume estimates, AI-crawler analytics and agents for content work. Website: tryprofound.com. Category: [AI Search Visibility (GEO/AEO)](https://gtmranked.com/best/ai-search-visibility/). Score 17/100 (2 positive, 4 mixed, 4 negative of 10 independent comments).

**Verdict:** Independent discussion is thin: only 10 non-promotional comments give a real opinion of Profound. Users who have it see one of the most comprehensive trackers and say the prompt tracking itself is reliable and gives a consistent number to report week over week, but the recurring complaints are enterprise pricing (one user cites about $20K a year for 200 to 300 prompts), a credit-based setup that can burn budget, and prompt sets and prompt-volume figures that are AI-generated or estimated and hard to trust. 32 of the 100 comments mentioning it were promotional and excluded, including a cluster of near-identical posts from different accounts calling Profound too expensive and steering readers to the same free alternative; many other comments use "profound" only as an ordinary word.

**What users like:**
- Seen as one of the most comprehensive trackers, and the one that comes closest to explaining why a brand gets cited rather than just counting mentions [1](https://www.reddit.com/r/SaaS/comments/1whtu73/_/pbgthz5/) [2](https://www.reddit.com/r/b2bmarketing/comments/1thq8c0/_/omoqlaf/)
- The prompt tracking itself is described as legit, and one team uses its share-of-model metric because it gives a consistent number to track week over week [1](https://www.reddit.com/r/marketing/comments/1w53xyp/_/p7d5e97/) [2](https://www.reddit.com/r/digital_marketing/comments/1wus6u0/_/pd5s7wu/)
- Its interface is described as slick and well liked, even by a commenter who doubts its underlying data [1](https://www.reddit.com/r/SEO/comments/1tmee7n/_/onn5hk7/)

**What users complain about:**
- Enterprise pricing: users call it enterprise priced, cite about $20K a year to track 200 to 300 prompts, or chose Peec at roughly half the price [1](https://www.reddit.com/r/b2bmarketing/comments/1thq8c0/_/omoqlaf/) [2](https://www.reddit.com/r/SEO/comments/1tpwb58/_/oolcfre/) [3](https://www.reddit.com/r/GrowthHacking/comments/1p09ez5/_/nphdgdz/)
- Prompt data is not trusted: a customer says the rep showed that prompts are generated with AI and grouped into topics to suggest volume, and is unsure about renewing; another calls its prompt volume an estimate not worth much trust [1](https://www.reddit.com/r/marketing/comments/1w53xyp/_/p7d5e97/) [2](https://www.reddit.com/r/SaaS/comments/1whtu73/_/pbgthz5/)
- Its credit-based usage model worried one evaluator as an easy way to burn through budget [1](https://www.reddit.com/r/digital_marketing/comments/1ueao20/_/oxmpeek/)
- Where its data comes from is questioned: one commenter claims it buys most of its data from outside vendors or uses synthetic data [1](https://www.reddit.com/r/SEO/comments/1tmee7n/_/onn5hk7/)
- One SEO skeptic notes that most clients Profound promotes show bad or declining AI visibility by its own platform's metrics, and calls AEO tool data largely guesswork [1](https://www.reddit.com/r/digital_marketing/comments/1varyjt/_/p0nshpi/)

**Best for:** Larger brands with an enterprise budget that want a broad AI visibility tracker with a consistent week-over-week metric.
**Skip it if:** Small teams or agencies on a tight monthly budget; Buyers who need prompt sets and prompt-volume figures they can verify.
**Pricing (vendor-stated, checked 2026-10-14):** No public price for brands: a free 7-day trial (50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews), then Enterprise at custom, sales-led pricing. For agencies, the self-serve Agency Growth plan lists client workspaces as add-ons at $399/month each but shows no base price; Agency Enterprise is custom.

Full review: https://gtmranked.com/tools/profound/