# Lusha vs Wiza

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is Lusha or Wiza better?** Independent users prefer Lusha (43/100 from 21 rated comments) over Wiza (32/100 from 21 rated comments). Lusha is best for Individual reps doing occasional lookups on a budget; Wiza is best for Turning LinkedIn and Sales Navigator lists into emails.

**Is Lusha or Wiza cheaper?** Lusha: Free plan with 40 credits per month. Paid plans per the pricing page's plan data: Starter $37.45/mo billed annually ($49.90 monthly) for 400 credits per month, Pro $52.45/mo annually ($69.90 monthly) for 600, Premium $299.95/mo annually ($399.90 monthly) for 3,400; Scale is custom. An email reveal costs 1 credit and a phone number 5. The page does not state whether prices are per user; teams above 5 users are sent to sales. No free trial beyond the free plan. Wiza: Free plan with 20 emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199, with per-reveal overage fees. Annual plans with unlimited reveals: Email $83/mo ($990/yr) and Email + Phone $166/mo ($1,990/yr) per user. Team plan (3+ users) is custom and annual. Prices are from each vendor's pricing page and change often.

| | Lusha | Wiza |
|---|---|---|
| Score | 43/100 | 32/100 |
| Rank in category | #4 | #8 |
| Rated comments | 21 | 21 |
| Best for | Individual reps doing occasional lookups on a budget; A secondary source alongside another database; Small teams starting on a free plan | Turning LinkedIn and Sales Navigator lists into emails; Solo sellers replacing ZoomInfo or Lusha on a budget; Teams using it as one source inside a Clay stack |
| Starting price | $37.45/mo | $49/user/mo |

## #4 Lusha

Lusha is a B2B contact data tool that reveals emails and phone numbers through a Chrome extension, web app, API and CRM integrations, priced by credits. Website: lusha.com. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 43/100 (12 positive, 3 mixed, 6 negative of 21 independent comments).

**Verdict:** Independent users see Lusha as a budget-friendly lookup tool that some find more accurate than Apollo for emails and phone numbers, useful as a second source or for one-off lookups. The trade-off is uneven accuracy (users report invented emails, invalid numbers and roughly 50/50 hit rates), thin coverage for enterprise and EMEA work, and weak filtering and credit terms. More than half of the Reddit mentions were promotional: one cluster of comments repeats 'Lusha for accuracy, Apollo for volume' in vendor terms, and many replies to Lusha complaints exist to plug alternatives (Bookyourdata, UpLead, ContactOut, FullEnrich and others), so this rests on about 21 independent opinions, most of them brief.

**What users like:**
- Budget friendly, with free credits that make it easy to start and combine with Apollo [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il3svpp/) [2](https://www.reddit.com/r/sales/comments/1ja7u35/_/mhjzpv3/) [3](https://www.reddit.com/r/sales/comments/1l9aymu/_/mxc8s8d/)
- Some users find its emails and numbers more accurate than Apollo's or ZoomInfo's, though it returns fewer results [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il50bzd/) [2](https://www.reddit.com/r/sales_intelligence/comments/1v11bvu/_/p8d76a7/) [3](https://www.reddit.com/r/sales_intelligence/comments/1seb2q8/_/p68oazb/) [4](https://www.reddit.com/r/sales/comments/179vds2/_/k5a0vay/)
- Phone numbers, including mobiles, work fairly well for some teams despite occasional misses [1](https://www.reddit.com/r/sales/comments/1ja7u35/_/mhjzpv3/) [2](https://www.reddit.com/r/sales/comments/10y4b7d/_/j7wifru/)
- Useful as one of two sources: users pair it with Apollo, and one found it surfaced far more decision makers than Apollo for the same companies [1](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fyhip/) [2](https://www.reddit.com/r/sales_intelligence/comments/1rp8c4b/_/o9nfpdh/) [3](https://www.reddit.com/r/DigitalMarketing/comments/1jo7ozq/_/mvtaryh/)

**What users complain about:**
- Accuracy is unreliable for some: users report about 50/50 accuracy, invalid numbers that hurt domains, and one domain owner traced made-up email addresses sent to his company back to Lusha [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il85ikc/) [2](https://www.reddit.com/r/sales/comments/1ja7u35/_/mhl49co/) [3](https://www.reddit.com/r/SaaS/comments/1nlg6wf/_/nfzuvno/) [4](https://www.reddit.com/r/sales/comments/10y4b7d/_/j7wifru/)
- Falls short against premium providers: it lost to ZoomInfo and Cognism in US and EMEA tests and was not enough for Fortune 500 IT prospecting [1](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fk2w1/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fnxdm/) [3](https://www.reddit.com/r/sales/comments/wt9v9r/_/il4p96j/)
- Filtering and user experience are weak, and one user calls the UX horrible enough to make it 2 to 3 times more expensive in practice [1](https://www.reddit.com/r/sales_intelligence/comments/1seb2q8/_/p68oazb/)
- Credit terms frustrate users: no refunds for bad data, CRM saving gated on the first paid tier, and a search limit that appeared without notice [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il85ikc/) [2](https://www.reddit.com/r/sales_intelligence/comments/1seb2q8/_/p68oazb/)
- Coverage gaps: when Lusha lacks a number, other tools often have one [1](https://www.reddit.com/r/sales_intelligence/comments/1v11bvu/_/p8d76a7/)

**Best for:** Individual reps doing occasional lookups on a budget; A secondary source alongside another database; Small teams starting on a free plan.
**Skip it if:** Enterprise or Fortune 500 prospecting; Large list building with fine-grained filters; Teams that cannot absorb bounces from unverified emails.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan with 40 credits per month. Paid plans per the pricing page's plan data: Starter $37.45/mo billed annually ($49.90 monthly) for 400 credits per month, Pro $52.45/mo annually ($69.90 monthly) for 600, Premium $299.95/mo annually ($399.90 monthly) for 3,400; Scale is custom. An email reveal costs 1 credit and a phone number 5. The page does not state whether prices are per user; teams above 5 users are sent to sales. No free trial beyond the free plan.

Full review: https://gtmranked.com/tools/lusha/

## #8 Wiza

Wiza is a prospecting tool that finds verified email addresses and phone numbers for contacts, including from LinkedIn, with CRM integrations and API access on team plans. Website: wiza.co. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 32/100 (8 positive, 6 mixed, 7 negative of 21 independent comments).

**Verdict:** About half of the 100 Reddit comments mentioning Wiza were promotional, including a cluster of accounts in early 2025 repeating the same Sales Navigator talking points and many comments plugging rival tools, so those are excluded. Among roughly 20 independent opinions, Wiza is seen as a sensible way to turn LinkedIn and Sales Navigator lists into emails, and a few users report lower bounce rates or better hit rates than Apollo, ZoomInfo or Lusha. The trade-off is cost and consistency: several users call email accuracy hit or miss, others say credits get expensive at volume, and waterfall tools reportedly find more contacts, especially mobile numbers.

**What users like:**
- A natural fit when LinkedIn or Sales Navigator is the main prospect source [1](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocuqzjp/) [2](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocn5otv/) [3](https://www.reddit.com/r/b2bmarketing/comments/1lj7r35/_/n04dgjj/)
- Some users report the lowest bounce rate among tools they tested, or a better hit rate than ZoomInfo, Lusha or Apollo [1](https://www.reddit.com/r/SaaS/comments/1wbasek/_/p8u3pqb/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oaom2cd/) [3](https://www.reddit.com/r/sales/comments/1r4bpf7/_/o5dcp5a/)
- Much cheaper than paying for ZoomInfo when you are a solo seller [1](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oaom2cd/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oc0ym0u/)
- Holds up as one data source in a Clay-based stack [1](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/patju4d/) [2](https://www.reddit.com/r/b2bmarketing/comments/1lj7r35/_/n04dgjj/)

**What users complain about:**
- Email accuracy is inconsistent: users report hit-or-miss results, bouncing emails, and addresses at companies the prospect no longer works for [1](https://www.reddit.com/r/coldemail/comments/1o6x8ay/_/njn4wdc/) [2](https://www.reddit.com/r/sales/comments/1l8tnnh/_/n8zp0f7/) [3](https://www.reddit.com/r/coldemail/comments/1kidtko/_/mu50qgm/) [4](https://www.reddit.com/r/coldemail/comments/1pfmgrr/_/nti82na/)
- Gets expensive at volume: credits cost more per contact than Findymail, and pulling thousands of verified emails at once adds up [1](https://www.reddit.com/r/coldemail/comments/1p9opd5/_/nrpe3sw/) [2](https://www.reddit.com/r/b2bmarketing/comments/1pi3nwc/_/nt4mpi4/) [3](https://www.reddit.com/r/coldemail/comments/1mjb5sz/_/n7cvahn/)
- Waterfall tools that query many providers find more contacts, and reportedly hit better on mobile numbers [1](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocn5otv/) [2](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocuqzjp/)
- Its own prospect database is seen as static profile data that lags LinkedIn [1](https://www.reddit.com/r/LeadGeneration/comments/1kzrclf/_/mvqfm28/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oc0ym0u/)
- One team found the app so slow it was borderline unusable, and a recruiter warns that using it against LinkedIn risks an account ban [1](https://www.reddit.com/r/sales/comments/1l8tnnh/_/n8zp0f7/) [2](https://www.reddit.com/r/recruiting/comments/1jxwu6w/_/mmtxrm7/)

**Best for:** Turning LinkedIn and Sales Navigator lists into emails; Solo sellers replacing ZoomInfo or Lusha on a budget; Teams using it as one source inside a Clay stack.
**Skip it if:** High-volume teams watching cost per contact; Cold-calling teams that need the best mobile number coverage.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan with 20 emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199, with per-reveal overage fees. Annual plans with unlimited reveals: Email $83/mo ($990/yr) and Email + Phone $166/mo ($1,990/yr) per user. Team plan (3+ users) is custom and annual.

Full review: https://gtmranked.com/tools/wiza/