# lemlist vs Mailshake

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is lemlist or Mailshake better?** Independent users prefer lemlist (54/100 from 16 rated comments) over Mailshake (19/100 from 9 rated comments). lemlist is best for Small teams running personalized, lower-volume outreach; Mailshake is best for Beginners who want a simple, affordable email sequencer.

**Is lemlist or Mailshake cheaper?** lemlist: Email plan from $69/mo billed monthly or $55/mo billed yearly, with unlimited users and 50,000 emails a month; Multichannel (email, LinkedIn, calls) from $109/user/mo monthly or $87/user/mo yearly. Warmup included in all plans; enrichment and intent signals are paid add-ons. 14-day free trial, no credit card; no free plan. Mailshake: Per-user plans: Starter $25/mo billed annually ($29 monthly), Email Outreach $45/mo annually ($49 monthly), Sales Engagement $85/mo annually ($99 monthly); Agency plan via sales; Data Finder and ready-made mailboxes are paid add-ons; no free trial (payment up front) and no free plan. Prices are from each vendor's pricing page and change often.

| | lemlist | Mailshake |
|---|---|---|
| Score | 54/100 | 19/100 |
| Rank in category | #2 | #11 |
| Rated comments | 16 | 9 |
| Best for | Small teams running personalized, lower-volume outreach; Teams that want email and LinkedIn steps in a single sequence | Beginners who want a simple, affordable email sequencer |
| Starting price | $55/mo | $25/mo |

## #2 lemlist

lemlist is an outbound sales platform for running email, LinkedIn and calling sequences, with built-in warmup (lemwarm) and paid add-ons for data enrichment and buying-intent signals. Website: lemlist.com. Category: [Cold Email & Sequencing](https://gtmranked.com/best/cold-email/). Score 54/100 (9 positive, 7 mixed, 0 negative of 16 independent comments).

**Verdict:** Independent discussion is thin: only 16 non-promotional comments carry a real opinion, none of them purely negative. Those users like the personalization features, built-in warmup, clean interface, and email plus LinkedIn steps in one sequence for small teams, but call it pricey, lighter than full sales engagement platforms on reporting, thinner on LinkedIn than LinkedIn-first tools, and slow to learn. Over half the comments (52 of 100) were promotional, including a cluster of near-identical praise in r/coldemail in May 2026 repeating the same talking points (conditional branching, waterfall enrichment, lemwarm), so treat the volume of positive mentions with caution.

**What users like:**
- Personalized images and videos helped outreach results; one user got better link-building responses than with Mailshake [1](https://www.reddit.com/r/SEO/comments/liam46/_/gnj6wk2/) [2](https://www.reddit.com/r/SEO/comments/liam46/_/gnj6evf/)
- Runs email and LinkedIn steps in the same sequence, so small teams avoid juggling separate tools [1](https://www.reddit.com/r/gtmengineering/comments/1vn49qt/_/p3ewu24/) [2](https://www.reddit.com/r/gtmengineering/comments/1vn49qt/_/p3fb7d9/)
- Built-in warmup (lemwarm) keeps mail out of spam and promotions without a separate tool [1](https://www.reddit.com/r/Emailmarketing/comments/idxe38/_/g2dbk1k/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ukfz4m/_/ouw6w9t/)
- Clean interface that users single out [1](https://www.reddit.com/r/LeadGeneration/comments/1lkfiaq/_/mzwq0o3/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ukfz4m/_/ouw6w9t/) [3](https://www.reddit.com/r/gtmengineering/comments/1vn49qt/_/p3ewu24/)
- LinkedIn automation ran for six months with one restriction, which the user blamed on a rep exceeding the tool's limits [1](https://www.reddit.com/r/salesdevelopment/comments/1txkcfy/_/opwpzwd/)

**What users complain about:**
- Expensive relative to alternatives [1](https://www.reddit.com/r/agency/comments/19bxc8y/_/kivky9i/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ukfz4m/_/ouw6w9t/)
- Light on rep reporting and analytics compared with a full sales engagement platform like Outreach [1](https://www.reddit.com/r/salesdevelopment/comments/1ukfz4m/_/ouw6w9t/)
- LinkedIn automation is thinner than LinkedIn-first tools, and one user says it lacks mass emailing and LinkedIn campaign creation [1](https://www.reddit.com/r/gtmengineering/comments/1vn49qt/_/p3gmweh/) [2](https://www.reddit.com/r/coldemail/comments/1tmugzc/_/ons9pax/)
- Onboarding feels overwhelming and it is not plug and play; expect a learning curve before results [1](https://www.reddit.com/r/EmailProspecting/comments/1qp973v/_/p8f6a8o/)

**Best for:** Small teams running personalized, lower-volume outreach; Teams that want email and LinkedIn steps in a single sequence.
**Skip it if:** Teams that need Outreach-level rep reporting and analytics; LinkedIn-first outreach at high volume; Buyers who want a plug-and-play tool with no learning curve.
**Pricing (vendor-stated, checked 2026-10-14):** Email plan from $69/mo billed monthly or $55/mo billed yearly, with unlimited users and 50,000 emails a month; Multichannel (email, LinkedIn, calls) from $109/user/mo monthly or $87/user/mo yearly. Warmup included in all plans; enrichment and intent signals are paid add-ons. 14-day free trial, no credit card; no free plan.

Full review: https://gtmranked.com/tools/lemlist/

## #11 Mailshake

Mailshake is a sales outreach platform that automates cold email sequences and follow-ups, with phone dialing, CRM integrations and lead management on higher tiers. Website: mailshake.com. Category: [Cold Email & Sequencing](https://gtmranked.com/best/cold-email/). Score 19/100 (4 positive, 0 mixed, 5 negative of 9 independent comments).

**Verdict:** Independent discussion is thin: about nine non-promotional comments give a real view, most of them brief. Users who rate it describe Mailshake as a straightforward, reasonably priced sender that is fine for beginners, while several commenters blame its small warmup pool and shared sending infrastructure when emails land in spam, and older reports found it did nothing extra for deliverability. Over 40 of the 100 comments were promotional, mostly accounts dropping Mailshake into lists to plug other products, including a cluster pushing Klenty with near-identical wording.

**What users like:**
- Straightforward and good value for beginners, according to a user running campaigns since 2018 [1](https://www.reddit.com/r/SaaS/comments/1cibweb/_/nfs74cy/) [2](https://www.reddit.com/r/coldemail/comments/1lkw0zd/_/mzv9846/)
- Works fine for sending, including alongside a LinkedIn sequence for recruitment outreach [1](https://www.reddit.com/r/coldemail/comments/1srpqot/_/ohmo5xw/) [2](https://www.reddit.com/r/RecruitmentAgencies/comments/1udu55u/_/oteovm2/)

**What users complain about:**
- Warmup pool is seen as small, and one user's inbox placement rose from about 40% to 75% after moving to Instantly [1](https://www.reddit.com/r/coldemail/comments/1sx7ji1/_/oiyipwh/) [2](https://www.reddit.com/r/coldemail/comments/1sx7ji1/_/oilx8c4/)
- Shared sending infrastructure means your reputation depends on other customers' sending [1](https://www.reddit.com/r/coldemail/comments/1sx7ji1/_/oiokfui/)
- Seen as a plain sending tool that did nothing extra for deliverability (2020 report) [1](https://www.reddit.com/r/Emailmarketing/comments/idxe38/_/g2dbk1k/)
- A link-building user got much better results after switching to lemlist's personalized images (2021) [1](https://www.reddit.com/r/SEO/comments/liam46/_/gnj6wk2/)

**Best for:** Beginners who want a simple, affordable email sequencer.
**Skip it if:** Senders who rely on the built-in warmup to fix inbox placement.
**Pricing (vendor-stated, checked 2026-10-14):** Per-user plans: Starter $25/mo billed annually ($29 monthly), Email Outreach $45/mo annually ($49 monthly), Sales Engagement $85/mo annually ($99 monthly); Agency plan via sales; Data Finder and ready-made mailboxes are paid add-ons; no free trial (payment up front) and no free plan.

Full review: https://gtmranked.com/tools/mailshake/