# LeadMagic vs RocketReach

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is LeadMagic or RocketReach better?** Independent users prefer LeadMagic (68/100 from 21 rated comments) over RocketReach (17/100 from 15 rated comments). LeadMagic is best for Budget teams running their own enrichment waterfall; RocketReach is best for Small teams that need a backup source for emails and phone numbers.

**Is LeadMagic or RocketReach cheaper?** LeadMagic: Essential is $99/mo billed monthly for 5,000 credits, or $990/yr (about $83/mo); tiers run up to Ultimate at $849/mo for 100,000 credits, with Enterprise from $2,490/quarter. No free plan or free credits; a paid plan is required at signup, and failed lookups cost nothing. RocketReach: Essentials (email only) from $27/mo billed annually ($329/yr); Pro (email and phone) $69/mo billed annually ($829/yr); Ultimate $142/mo billed annually ($1,699/yr). Annual plans have unlimited lookups with capped exports (1,200 to 20,000 a year); monthly billing caps lookups at 100, 250 or 1,000 and costs more. Team plans start at $6K a year. A free account includes 5 lookups; no ongoing free plan. Figures are USD list prices; UK visitors are shown GBP (Essentials £21/mo billed annually). Prices are from each vendor's pricing page and change often.

| | LeadMagic | RocketReach |
|---|---|---|
| Score | 68/100 | 17/100 |
| Rank in category | #1 | #13 |
| Rated comments | 21 | 15 |
| Best for | Budget teams running their own enrichment waterfall; Finding work emails and mobiles for contacts scraped from Apollo or LinkedIn; A second-pass check on unknown or failed emails | Small teams that need a backup source for emails and phone numbers; Filling gaps in a multi-provider enrichment waterfall |
| Starting price | $83/mo | $27/mo |

## #1 LeadMagic

LeadMagic sells verified B2B contact and company data, including work emails, email validation and mobile numbers, through an app, API, CLI and MCP server that draw on one shared credit pool. Website: leadmagic.io. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 68/100 (18 positive, 1 mixed, 2 negative of 21 independent comments).

**Verdict:** Independent users describe LeadMagic as a cheap, pay-as-you-go email and mobile finder that slots into a waterfall, usually alongside Apollo or inside Clay, and that also works as a second-pass verifier. About 21 non-promotional comments carry an opinion, mostly brief and positive, centred on price and on finding emails and phones Apollo misses. The criticism is thinner but specific: one user says it has been failing them lately, and its handling of catch-all addresses is contested, with one user calling its 'valid catch-all' results unreliable and another praising its catch-all marking. Promotional comments are a smaller share than for most tools here, mostly plugs for other scrapers and verifiers plus a same-day cluster of Prospeo plugs, one of which knocks its mobile numbers.

**What users like:**
- Cheap and pay-as-you-go; users call it the low-cost option for volume, one putting it at a tenth of Apollo's cost [1](https://www.reddit.com/r/b2bmarketing/comments/1vfjjaq/_/p1qkvxy/) [2](https://www.reddit.com/r/coldemail/comments/1l3tk3b/_/mwjuxsq/) [3](https://www.reddit.com/r/sales/comments/1i3mzs0/_/m8edysy/) [4](https://www.reddit.com/r/sales/comments/1khzwhh/_/mrb450g/)
- Finds emails other sources miss, such as a contact's new address after a job change when Apollo still had the old one [1](https://www.reddit.com/r/coldemail/comments/1qq6vlu/_/o3l2d1u/) [2](https://www.reddit.com/r/LeadGeneration/comments/1k4bcll/_/mogv1i6/) [3](https://www.reddit.com/r/coldemail/comments/1juuhec/_/mnkcour/)
- Used for mobile numbers too, with users reporting better mobile coverage than Apollo [1](https://www.reddit.com/r/salesdevelopment/comments/1hwe6np/_/m60z2p9/) [2](https://www.reddit.com/r/LeadGeneration/comments/1jx9yi1/_/mnha5sa/) [3](https://www.reddit.com/r/SaaS/comments/1eftatb/_/lfs1x9m/)
- Doubles as a verifier: users run it as a second pass on unknown emails, then use its finder to replace invalid ones [1](https://www.reddit.com/r/b2bmarketing/comments/1v8vyp3/_/p128ive/) [2](https://www.reddit.com/r/coldemail/comments/1heeei7/_/m230nqt/) [3](https://www.reddit.com/r/coldemail/comments/1juuhec/_/mnkcour/)
- Plugs easily into Clay and other waterfall setups for LinkedIn-sourced contacts [1](https://www.reddit.com/r/coldemail/comments/1qq6vlu/_/o3l2d1u/) [2](https://www.reddit.com/r/coldemail/comments/1rl8ljj/_/obzdqu4/) [3](https://www.reddit.com/r/coldemail/comments/1o4u2vi/_/njhbovf/)

**What users complain about:**
- One user says it charges for 'valid catch-all' results that are not reliable, forcing either lower coverage or a separate catch-all verifier (another user disputes this and praises its catch-all marking) [1](https://www.reddit.com/r/LeadGeneration/comments/1k4bcll/_/momkk72/)
- Consistency is questioned: one user says it has been failing them recently [1](https://www.reddit.com/r/coldemail/comments/1pfmgrr/_/nskx8wx/)
- Lacks the phones and emails that big databases like ZoomInfo collect from customer CRMs, so coverage trails them [1](https://www.reddit.com/r/sales/comments/1i3mzs0/_/m8edysy/)

**Best for:** Budget teams running their own enrichment waterfall; Finding work emails and mobiles for contacts scraped from Apollo or LinkedIn; A second-pass check on unknown or failed emails.
**Skip it if:** Teams that need ZoomInfo-level coverage from one source; Senders who cannot add a separate catch-all verifier.
**Pricing (vendor-stated, checked 2026-10-14):** Essential is $99/mo billed monthly for 5,000 credits, or $990/yr (about $83/mo); tiers run up to Ultimate at $849/mo for 100,000 credits, with Enterprise from $2,490/quarter. No free plan or free credits; a paid plan is required at signup, and failed lookups cost nothing.

Full review: https://gtmranked.com/tools/leadmagic/

## #13 RocketReach

RocketReach looks up verified emails and phone numbers for professionals from a database it says covers 700 million people and 60 million companies, with search filters, CRM integrations and outreach sequences. Website: rocketreach.co. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 17/100 (5 positive, 1 mixed, 9 negative of 15 independent comments).

**Verdict:** Independent discussion is thin: roughly nine non-promotional comments give a buyer's opinion. Users who like RocketReach treat it as a secondary source, a backup lookup or an extra step in an enrichment waterfall that catches some contacts other providers miss; critics call it average at best and poor value, so overall data quality is contested. About half of the mentions are promotional, including a June 2025 cluster of four accounts steering readers to UpLead, four Mystrika replies in one thread on 2024-12-25, and a wave of ContactOut praise in recruiter threads. Many of the remaining comments come from people trying to remove their own data from the site, which is worth weighing if compliance matters to you.

**What users like:**
- Works as a backup or second source: users report it adds real hits in a waterfall instead of repeating what Apollo or Lusha already missed [1](https://www.reddit.com/r/b2bmarketing/comments/1skgomh/_/ol7bly7/) [2](https://www.reddit.com/r/growmybusiness/comments/1spv96y/_/oh8ytx6/) [3](https://www.reddit.com/r/b2bmarketing/comments/1ped240/_/ook36hi/)
- Holds up for phone numbers and overall coverage; a few users rank its contact data among the better options [1](https://www.reddit.com/r/Recruiter_Advice/comments/1n7n8o6/_/ood5tqe/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/ka28t5n/) [3](https://www.reddit.com/r/agency/comments/1ec3xlv/_/oiynf5s/)

**What users complain about:**
- Poor value for some buyers: one says they paid too much for what they got, another calls it average at best and no better than Apollo, with transactional customer service [1](https://www.reddit.com/r/jobs/comments/1aq178b/_/loshfrb/) [2](https://www.reddit.com/r/sales/comments/1qeq83k/_/ob7pn5j/) [3](https://www.reddit.com/r/MarketingAutomation/comments/1tx9x3w/_/osgpucp/)
- People listed in its database report that opt-out requests failed or went unanswered until they escalated, and one links a $1.6M Illinois privacy class-action settlement; others say a GDPR request worked within days [1](https://www.reddit.com/r/gdpr/comments/1cjum1u/_/o5efezd/) [2](https://www.reddit.com/r/gdpr/comments/1cjum1u/_/olpcrfj/) [3](https://www.reddit.com/r/gdpr/comments/1cjum1u/_/nf8qc9q/) [4](https://www.reddit.com/r/gdpr/comments/1cjum1u/_/mipmgu0/) [5](https://www.reddit.com/r/gdpr/comments/1cjum1u/_/m2j67av/)

**Best for:** Small teams that need a backup source for emails and phone numbers; Filling gaps in a multi-provider enrichment waterfall.
**Skip it if:** Buyers expecting one provider to cover all their enrichment; Teams sensitive to data-subject complaints and opt-out friction.
**Pricing (vendor-stated, checked 2026-10-14):** Essentials (email only) from $27/mo billed annually ($329/yr); Pro (email and phone) $69/mo billed annually ($829/yr); Ultimate $142/mo billed annually ($1,699/yr). Annual plans have unlimited lookups with capped exports (1,200 to 20,000 a year); monthly billing caps lookups at 100, 250 or 1,000 and costs more. Team plans start at $6K a year. A free account includes 5 lookups; no ongoing free plan. Figures are USD list prices; UK visitors are shown GBP (Essentials £21/mo billed annually).

Full review: https://gtmranked.com/tools/rocketreach/