# Leadfeeder (Dealfront) vs RB2B

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is Leadfeeder (Dealfront) or RB2B better?** Independent users prefer Leadfeeder (Dealfront) (45/100 from 9 rated comments) over RB2B (10/100 from 19 rated comments). Leadfeeder (Dealfront) is best for B2B teams with steady website traffic that want to see which companies visit; RB2B is best for US-focused teams with steady site traffic that want named visitors and LinkedIn profiles to feed ABM or retargeting.

**Is Leadfeeder (Dealfront) or RB2B cheaper?** Leadfeeder (Dealfront): Free Lite plan (up to 100 identified companies a month, 7 days of history). Paid Discover plan from €79/mo billed annually (€113 billed monthly); Activate from €369/mo, Scale from €599/mo billed annually, Enterprise custom. 14-day free trial, no card needed. dealfront.com/pricing redirects to Leadfeeder's pricing page. RB2B: Free plan forever with 150 company-level resolutions/mo (no person-level ID or emails); Starter $79/mo for 300 resolutions; Pro from $149/mo adds business emails and integrations; Pro+ from $199/mo. Prices listed monthly; 7-day full-featured trial, no card required. Prices are from each vendor's pricing page and change often.

| | Leadfeeder (Dealfront) | RB2B |
|---|---|---|
| Score | 45/100 | 10/100 |
| Rank in category | #1 | #4 |
| Rated comments | 9 | 19 |
| Best for | B2B teams with steady website traffic that want to see which companies visit; European and DACH teams identifying German company traffic | US-focused teams with steady site traffic that want named visitors and LinkedIn profiles to feed ABM or retargeting; Teams that treat a visit as one signal among several rather than a reason to cold call |
| Starting price | €79/mo | $79/mo |

## #1 Leadfeeder (Dealfront)

Dealfront, which now operates under its original Leadfeeder name, identifies which B2B companies visit your website and adds contact data, intent filters, display campaigns and CRM sync on higher plans. Website: leadfeeder.com. Category: [Intent Signals & Visitor ID](https://gtmranked.com/best/intent-signals/). Score 45/100 (6 positive, 2 mixed, 1 negative of 9 independent comments).

**Verdict:** Nine independent users give an opinion, and most rate Leadfeeder's core job well: company-level website visitor identification is called solid, one user ranks it far above person-level identification tools, and a DACH team reports usable German leads within its first week. The criticisms are price that climbs with visitor volume, false positives, and little value until a site has real traffic. Promotion dominates: 55 of 100 comments were set aside, led by a large cluster of near-identical "tried Leadfeeder first, then switched to Leadinfo" stories from many accounts, plus repeated LeadsNavi, LiSeller, Leado and Pulse for Reddit plugs, so most complaints about Leadfeeder's data and CRM sync in the corpus could not be used.

**What users like:**
- Company-level website visitor identification is solid for spotting which accounts visit; one user rated it far above person-level identification tools [1](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/nyeo8iy/) [2](https://www.reddit.com/r/b2bmarketing/comments/1luqgut/_/n20r8s8/) [3](https://www.reddit.com/r/SaaS/comments/1sen6qz/_/oer5smm/) [4](https://www.reddit.com/r/sales/comments/1ijhlk2/_/mbe4g3p/)
- Surfaces German and DACH companies from website traffic that Apollo lacks; one team got usable leads within its first week [1](https://www.reddit.com/r/coldemail/comments/1s0414x/_/obsansr/)
- In one user's side-by-side test it returned identified companies where RB2B returned none, though results across tools barely overlapped [1](https://www.reddit.com/r/b2bmarketing/comments/1uhf44r/_/ou9aoxq/)

**What users complain about:**
- Pricing gets steep once visitor volume grows [1](https://www.reddit.com/r/SaaS/comments/1sen6qz/_/oer5smm/)
- Delivers little until a site has meaningful traffic; one team saw almost no value before reaching about 500 visitors a week [1](https://www.reddit.com/r/b2bmarketing/comments/1s0dwwm/_/obz0ohi/)
- Company-level matching produces false positives, according to one user who prefers person-level tools [1](https://www.reddit.com/r/SaaS/comments/1gndin2/_/lw9us2h/)

**Best for:** B2B teams with steady website traffic that want to see which companies visit; European and DACH teams identifying German company traffic.
**Skip it if:** Low-traffic sites; Teams that need to know the individual visitor rather than the company.
**Pricing (vendor-stated, checked 2026-10-14):** Free Lite plan (up to 100 identified companies a month, 7 days of history). Paid Discover plan from €79/mo billed annually (€113 billed monthly); Activate from €369/mo, Scale from €599/mo billed annually, Enterprise custom. 14-day free trial, no card needed. dealfront.com/pricing redirects to Leadfeeder's pricing page.

Full review: https://gtmranked.com/tools/dealfront/

## #4 RB2B

RB2B identifies anonymous website visitors, at person level for US traffic and company level elsewhere, and pushes them to Slack, Teams and CRMs. Website: rb2b.com. Category: [Intent Signals & Visitor ID](https://gtmranked.com/best/intent-signals/). Score 10/100 (3 positive, 3 mixed, 13 negative of 19 independent comments).

**Verdict:** Of 19 independent comments with a first-hand or clear opinion, 13 are negative, 3 mixed and 3 positive. The recurring complaint is accuracy: users report identifying only a small share of visitors, matches they call inaccurate or non-ICP, and visit data that rarely turns into pipeline; the satisfied users treat it as a feed of US LinkedIn profiles for ABM and retargeting, not a ready-to-call list. 24 of the 100 comments were promotional, mostly replies pitching rival visitor-ID or outbound tools (Kwin, Midbound, b2bsignals, Aimdoc, Botdog and others) plus a cluster of near-identical stack lists plugging the same enrichment and sequencing tools.

**What users like:**
- Surfaces individual US visitors with a link to their LinkedIn profile, which some users find useful for making connections [1](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/ny9rntd/) [2](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/nymnnzi/)
- Gives a usable list of visiting companies and people to push into ABM or retargeting campaigns, which is where satisfied users get value [1](https://www.reddit.com/r/b2bmarketing/comments/1wt2hrb/_/pd3dn4t/) [2](https://www.reddit.com/r/b2bmarketing/comments/1vvmq77/_/p66417g/) [3](https://www.reddit.com/r/b2bmarketing/comments/1t9texr/_/ol5x4ep/)

**What users complain about:**
- Accuracy is the dominant complaint: users call the data very inaccurate, estimate it identifies 10% to 20% of traffic or 60-70% of matches correctly, and one saw no results at all where another tool did [1](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/ny7tjrp/) [2](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/ny9mxbr/) [3](https://www.reddit.com/r/b2bmarketing/comments/1vvmq77/_/p66417g/) [4](https://www.reddit.com/r/SaaS/comments/1h6tm2f/_/m0j4kax/) [5](https://www.reddit.com/r/b2bmarketing/comments/1swb1sx/_/oigriwu/) [6](https://www.reddit.com/r/LeadGeneration/comments/1libxs8/_/mzau2pn/)
- Identified visitors are often outside the ICP, and the tool says nothing about whether a visitor is a real lead or what they wanted [1](https://www.reddit.com/r/coldemail/comments/1s8yfzv/_/odkdlns/) [2](https://www.reddit.com/r/coldemail/comments/1s8yfzv/_/odkf7cx/) [3](https://www.reddit.com/r/b2bmarketing/comments/1t9texr/_/ol5x4ep/)
- Visit data rarely converts: users found person-level alerts a waste of time, one team pulled RB2B retargeting spend after five weeks with nothing converting, and another didn't find it useful [1](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/nzawr85/) [2](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/nzpvu58/) [3](https://www.reddit.com/r/b2bmarketing/comments/1t9texr/_/ol7sieb/) [4](https://www.reddit.com/r/coldemail/comments/1jl35vn/_/mk1vfk2/)
- Privacy compliance is a concern, especially for European traffic [1](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/ny9mxbr/) [2](https://www.reddit.com/r/b2bmarketing/comments/1q6ft9x/_/nzpvu58/)
- Users who ran it side by side with other identification tools got better or more results from the alternative [1](https://www.reddit.com/r/LeadGeneration/comments/1libxs8/_/mzau2pn/) [2](https://www.reddit.com/r/b2bmarketing/comments/1uhf44r/_/ou9aoxq/)

**Best for:** US-focused teams with steady site traffic that want named visitors and LinkedIn profiles to feed ABM or retargeting; Teams that treat a visit as one signal among several rather than a reason to cold call.
**Skip it if:** EU-facing or compliance-sensitive companies; Teams expecting most visitors to resolve to accurate, in-ICP, ready-to-contact buyers; Low-traffic sites.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan forever with 150 company-level resolutions/mo (no person-level ID or emails); Starter $79/mo for 300 resolutions; Pro from $149/mo adds business emails and integrations; Pro+ from $199/mo. Prices listed monthly; 7-day full-featured trial, no card required.

Full review: https://gtmranked.com/tools/rb2b/