# Cognism vs LeadMagic

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is Cognism or LeadMagic better?** Independent users prefer LeadMagic (68/100 from 21 rated comments) over Cognism (22/100 from 20 rated comments). LeadMagic is best for Budget teams running their own enrichment waterfall; Cognism is best for Teams prospecting into the UK and Europe.

**Is Cognism or LeadMagic cheaper?** Cognism: Sales-led pricing; no public prices. Standard and Pro plans each include 5 seats, with a credit allocation per seat (1 credit per revealed contact; re-viewing is free); extra credits are bought separately. CRM Enrichment is sold standalone or as an add-on. No free plan; the page offers a demo and a free data sample rather than a trial. LeadMagic: Essential is $99/mo billed monthly for 5,000 credits, or $990/yr (about $83/mo); tiers run up to Ultimate at $849/mo for 100,000 credits, with Enterprise from $2,490/quarter. No free plan or free credits; a paid plan is required at signup, and failed lookups cost nothing. Prices are from each vendor's pricing page and change often.

| | Cognism | LeadMagic |
|---|---|---|
| Score | 22/100 | 68/100 |
| Rank in category | #12 | #1 |
| Rated comments | 20 | 21 |
| Best for | Teams prospecting into the UK and Europe; Cold callers who need European mobile numbers; Mid-market teams leaving ZoomInfo's contract terms | Budget teams running their own enrichment waterfall; Finding work emails and mobiles for contacts scraped from Apollo or LinkedIn; A second-pass check on unknown or failed emails |
| Starting price | Custom pricing | $83/mo |

## #12 Cognism

Cognism is a B2B sales intelligence platform selling verified contact data, with an emphasis on European mobile numbers and compliance, plus CRM enrichment and API access. Website: cognism.com. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 22/100 (7 positive, 2 mixed, 11 negative of 20 independent comments).

**Verdict:** Independent users who have used Cognism consistently point to European and UK data, and mobile numbers in particular, as its strength, with some finding it easier to deal with than ZoomInfo. The trade-offs are opaque pricing that some say rises after the first deal, thinner coverage outside Europe, and a minority who found its data poor or no better than cheaper tools. Nearly half of the Reddit mentions were promotional, including a large coordinated cluster praising Cognism for EU data as part of pitches for Crustdata and FullEnrich, a copy-pasted Cognism endorsement posted by two accounts, and plugs for ContactOut, Wiza and others, so this rests on about 20 independent opinions.

**What users like:**
- Users who run several providers single it out for UK and European data, where one team found it beat ZoomInfo's international data [1](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fk2w1/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fyhip/) [3](https://www.reddit.com/r/sales/comments/17w7rit/_/k9iaukl/) [4](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/oonvzin/) [5](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/opbao80/)
- Mobile numbers are a highlight: users rate them above ZoomInfo and other tools, and one says it will source and phone-verify a missing number on request [1](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lgvmfmy/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/ka2mw3w/) [3](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lg2pbsv/)
- Easier to do business with than ZoomInfo: users cite better support, cheaper pricing and less painful sales and retention practices [1](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lgvmfmy/) [2](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lg1wz8e/)

**What users complain about:**
- Pricing is opaque and can rise after signing: no prices on the site, a drastic change at renewal, and a low base price paired with a low export threshold that pushes buyers into extra credits [1](https://www.reddit.com/r/LeadGeneration/comments/1opv541/_/nnkj0u3/) [2](https://www.reddit.com/r/Recruitment/comments/1n24cuk/_/ndq0dst/)
- Weaker outside Europe: one user found Apollo plus Lusha beat it on email coverage in North America and Europe, another says it is weak in the public sector, and one recruiter claimed in 2025 that it had pulled back from the US [1](https://www.reddit.com/r/sales_intelligence/comments/1rp8c4b/_/o9nfpdh/) [2](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lgvmfmy/) [3](https://www.reddit.com/r/recruiting/comments/1iu1ig6/_/mj60tvd/)
- A minority found the data poor, rating it trash or worse than a cheaper tool, and a Dutch team found Lusha's database larger and more accurate [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il4vvpy/) [2](https://www.reddit.com/r/sales/comments/1gqbk44/_/lwwxaj7/) [3](https://www.reddit.com/r/CRM/comments/1svj17o/_/p8ij2qt/) [4](https://www.reddit.com/r/sales/comments/179vds2/_/k5a0vay/)
- More manual and less feature-rich than ZoomInfo, with some integration issues reported [1](https://www.reddit.com/r/CRM/comments/1svj17o/_/oicl9pq/) [2](https://www.reddit.com/r/sales/comments/1ehq1ei/_/lg1wz8e/)

**Best for:** Teams prospecting into the UK and Europe; Cold callers who need European mobile numbers; Mid-market teams leaving ZoomInfo's contract terms.
**Skip it if:** US-only prospecting; Small teams that need transparent self-serve pricing.
**Pricing (vendor-stated, checked 2026-10-14):** Sales-led pricing; no public prices. Standard and Pro plans each include 5 seats, with a credit allocation per seat (1 credit per revealed contact; re-viewing is free); extra credits are bought separately. CRM Enrichment is sold standalone or as an add-on. No free plan; the page offers a demo and a free data sample rather than a trial.

Full review: https://gtmranked.com/tools/cognism/

## #1 LeadMagic

LeadMagic sells verified B2B contact and company data, including work emails, email validation and mobile numbers, through an app, API, CLI and MCP server that draw on one shared credit pool. Website: leadmagic.io. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 68/100 (18 positive, 1 mixed, 2 negative of 21 independent comments).

**Verdict:** Independent users describe LeadMagic as a cheap, pay-as-you-go email and mobile finder that slots into a waterfall, usually alongside Apollo or inside Clay, and that also works as a second-pass verifier. About 21 non-promotional comments carry an opinion, mostly brief and positive, centred on price and on finding emails and phones Apollo misses. The criticism is thinner but specific: one user says it has been failing them lately, and its handling of catch-all addresses is contested, with one user calling its 'valid catch-all' results unreliable and another praising its catch-all marking. Promotional comments are a smaller share than for most tools here, mostly plugs for other scrapers and verifiers plus a same-day cluster of Prospeo plugs, one of which knocks its mobile numbers.

**What users like:**
- Cheap and pay-as-you-go; users call it the low-cost option for volume, one putting it at a tenth of Apollo's cost [1](https://www.reddit.com/r/b2bmarketing/comments/1vfjjaq/_/p1qkvxy/) [2](https://www.reddit.com/r/coldemail/comments/1l3tk3b/_/mwjuxsq/) [3](https://www.reddit.com/r/sales/comments/1i3mzs0/_/m8edysy/) [4](https://www.reddit.com/r/sales/comments/1khzwhh/_/mrb450g/)
- Finds emails other sources miss, such as a contact's new address after a job change when Apollo still had the old one [1](https://www.reddit.com/r/coldemail/comments/1qq6vlu/_/o3l2d1u/) [2](https://www.reddit.com/r/LeadGeneration/comments/1k4bcll/_/mogv1i6/) [3](https://www.reddit.com/r/coldemail/comments/1juuhec/_/mnkcour/)
- Used for mobile numbers too, with users reporting better mobile coverage than Apollo [1](https://www.reddit.com/r/salesdevelopment/comments/1hwe6np/_/m60z2p9/) [2](https://www.reddit.com/r/LeadGeneration/comments/1jx9yi1/_/mnha5sa/) [3](https://www.reddit.com/r/SaaS/comments/1eftatb/_/lfs1x9m/)
- Doubles as a verifier: users run it as a second pass on unknown emails, then use its finder to replace invalid ones [1](https://www.reddit.com/r/b2bmarketing/comments/1v8vyp3/_/p128ive/) [2](https://www.reddit.com/r/coldemail/comments/1heeei7/_/m230nqt/) [3](https://www.reddit.com/r/coldemail/comments/1juuhec/_/mnkcour/)
- Plugs easily into Clay and other waterfall setups for LinkedIn-sourced contacts [1](https://www.reddit.com/r/coldemail/comments/1qq6vlu/_/o3l2d1u/) [2](https://www.reddit.com/r/coldemail/comments/1rl8ljj/_/obzdqu4/) [3](https://www.reddit.com/r/coldemail/comments/1o4u2vi/_/njhbovf/)

**What users complain about:**
- One user says it charges for 'valid catch-all' results that are not reliable, forcing either lower coverage or a separate catch-all verifier (another user disputes this and praises its catch-all marking) [1](https://www.reddit.com/r/LeadGeneration/comments/1k4bcll/_/momkk72/)
- Consistency is questioned: one user says it has been failing them recently [1](https://www.reddit.com/r/coldemail/comments/1pfmgrr/_/nskx8wx/)
- Lacks the phones and emails that big databases like ZoomInfo collect from customer CRMs, so coverage trails them [1](https://www.reddit.com/r/sales/comments/1i3mzs0/_/m8edysy/)

**Best for:** Budget teams running their own enrichment waterfall; Finding work emails and mobiles for contacts scraped from Apollo or LinkedIn; A second-pass check on unknown or failed emails.
**Skip it if:** Teams that need ZoomInfo-level coverage from one source; Senders who cannot add a separate catch-all verifier.
**Pricing (vendor-stated, checked 2026-10-14):** Essential is $99/mo billed monthly for 5,000 credits, or $990/yr (about $83/mo); tiers run up to Ultimate at $849/mo for 100,000 credits, with Enterprise from $2,490/quarter. No free plan or free credits; a paid plan is required at signup, and failed lookups cost nothing.

Full review: https://gtmranked.com/tools/leadmagic/