# Clay vs Wiza

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is Clay or Wiza better?** Independent users prefer Wiza (32/100 from 21 rated comments) over Clay (25/100 from 19 rated comments). Wiza is best for Turning LinkedIn and Sales Navigator lists into emails; Clay is best for RevOps or GTM engineers who will build and maintain custom enrichment workflows. Neither scores well: both are below 40/100, so read the complaints below.

**Is Clay or Wiza cheaper?** Clay: Free plan with 100 data credits and 500 actions a month (tables capped at 200 rows, no phone enrichment). Launch from $167/mo billed annually ($185 monthly) with 2,500 data credits and 15,000 actions a month; Growth from $446/mo billed annually ($495 monthly) with 6,000 data credits and 40,000 actions; Enterprise is custom with an annual commitment. Data credits start at $0.05 each; bring-your-own API key runs use actions only. 14-day trial. Wiza: Free plan with 20 emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199, with per-reveal overage fees. Annual plans with unlimited reveals: Email $83/mo ($990/yr) and Email + Phone $166/mo ($1,990/yr) per user. Team plan (3+ users) is custom and annual. Prices are from each vendor's pricing page and change often.

| | Clay | Wiza |
|---|---|---|
| Score | 25/100 | 32/100 |
| Rank in category | #11 | #8 |
| Rated comments | 19 | 21 |
| Best for | RevOps or GTM engineers who will build and maintain custom enrichment workflows; Waterfall enrichment across several data providers; Targeted, lower-volume lists where data quality matters more than cost per row | Turning LinkedIn and Sales Navigator lists into emails; Solo sellers replacing ZoomInfo or Lusha on a budget; Teams using it as one source inside a Clay stack |
| Starting price | $167/mo | $49/user/mo |

## #11 Clay

Clay is a GTM data platform where teams build spreadsheet-style workflows that pull from 150+ marketplace data vendors and AI models, with waterfall enrichment, an AI research agent (Claygent) and support for bringing their own provider API keys. Website: clay.com. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 25/100 (4 positive, 9 mixed, 6 negative of 19 independent comments).

**Verdict:** Independent users largely agree Clay is the most flexible way to run waterfall enrichment and custom research workflows, because it can query many providers and route the results into a CRM. The trade-off is cost and effort: credits burn quickly, the 2026 move to billing every workflow action makes bills hard to predict, and teams say it takes a skilled builder or a dedicated person to get value from it. More than half of the Reddit mentions are promotional, including a cluster of about a dozen r/coldemail comments from May and June 2026 that all pair Prospeo with Clay in the same talking points, plus many replies plugging Clay alternatives such as Bitscale, Floqer, Airscale and pipe0; this review rests on about 20 independent opinions.

**What users like:**
- Waterfall enrichment across many providers: users say it pulls from more sources than single databases like Apollo and fills gaps they would otherwise miss [1](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/oofddcu/) [2](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pal6uc2/) [3](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n672rsu/) [4](https://www.reddit.com/r/coldemail/comments/1thxncv/_/omqk1i5/) [5](https://www.reddit.com/r/revops/comments/1kxjivf/_/muq91wa/)
- Flexible enough for custom work once someone learns it: AI account research, hiring signals, CRM imports and middleware between other tools [1](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/patju4d/) [2](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/ord8mgg/) [3](https://www.reddit.com/r/revops/comments/1kxjivf/_/mupq1eh/) [4](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/nllke8n/) [5](https://www.reddit.com/r/revops/comments/1qv0787/_/o3gohux/)
- Costs become manageable for teams that filter lists with cheap signals before enriching, or bring their own provider API keys instead of paying Clay's data markup [1](https://www.reddit.com/r/gtmengineering/comments/1q592xw/_/nxzsp69/) [2](https://www.reddit.com/r/techsales/comments/1sahaaq/_/odvu8wa/) [3](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/nllke8n/)

**What users complain about:**
- Expensive: credits burn quickly because it can do so much, and one team cites a $26k quote for what it considered entry-level work [1](https://www.reddit.com/r/revops/comments/1qv0787/_/o3gohux/) [2](https://www.reddit.com/r/revops/comments/1kxjivf/_/muq91wa/) [3](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n672rsu/) [4](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n6adkqg/) [5](https://www.reddit.com/r/n8n/comments/1t4pk5e/_/ok5b5um/)
- The 2026 pricing change bills every workflow step, HTTP call and CRM push as an action, which users say makes costs hard to predict at agency scale [1](https://www.reddit.com/r/techsales/comments/1sahaaq/_/odvu8wa/) [2](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/oofi2hb/)
- Steep learning curve: every use case has to be built by hand, and some teams say they would need to hire someone just to run it [1](https://www.reddit.com/r/revops/comments/1kxjivf/_/mupq1eh/) [2](https://www.reddit.com/r/revops/comments/1kxjivf/_/murj1my/) [3](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/ord8mgg/) [4](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n6adkqg/)
- Economics weaken at high volume: users who run it as a bulk data provider find it expensive and suggest reserving it for a filtered or top-priority slice of the list [1](https://www.reddit.com/r/coldemail/comments/1thxncv/_/omqk1i5/) [2](https://www.reddit.com/r/gtmengineering/comments/1q592xw/_/nxzsp69/)
- Some find it clunky and slow; one trial user could not connect it to HubSpot, which Clay acknowledged as a known issue at the time [1](https://www.reddit.com/r/coldemail/comments/1tdn1ce/_/oly4xat/) [2](https://www.reddit.com/r/sales/comments/1g1guqj/_/lrh3k02/)

**Best for:** RevOps or GTM engineers who will build and maintain custom enrichment workflows; Waterfall enrichment across several data providers; Targeted, lower-volume lists where data quality matters more than cost per row.
**Skip it if:** Teams that just want a contact database with no setup; High-volume bulk enrichment on a tight budget; Agencies that need predictable per-client costs.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan with 100 data credits and 500 actions a month (tables capped at 200 rows, no phone enrichment). Launch from $167/mo billed annually ($185 monthly) with 2,500 data credits and 15,000 actions a month; Growth from $446/mo billed annually ($495 monthly) with 6,000 data credits and 40,000 actions; Enterprise is custom with an annual commitment. Data credits start at $0.05 each; bring-your-own API key runs use actions only. 14-day trial.

Full review: https://gtmranked.com/tools/clay/

## #8 Wiza

Wiza is a prospecting tool that finds verified email addresses and phone numbers for contacts, including from LinkedIn, with CRM integrations and API access on team plans. Website: wiza.co. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 32/100 (8 positive, 6 mixed, 7 negative of 21 independent comments).

**Verdict:** About half of the 100 Reddit comments mentioning Wiza were promotional, including a cluster of accounts in early 2025 repeating the same Sales Navigator talking points and many comments plugging rival tools, so those are excluded. Among roughly 20 independent opinions, Wiza is seen as a sensible way to turn LinkedIn and Sales Navigator lists into emails, and a few users report lower bounce rates or better hit rates than Apollo, ZoomInfo or Lusha. The trade-off is cost and consistency: several users call email accuracy hit or miss, others say credits get expensive at volume, and waterfall tools reportedly find more contacts, especially mobile numbers.

**What users like:**
- A natural fit when LinkedIn or Sales Navigator is the main prospect source [1](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocuqzjp/) [2](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocn5otv/) [3](https://www.reddit.com/r/b2bmarketing/comments/1lj7r35/_/n04dgjj/)
- Some users report the lowest bounce rate among tools they tested, or a better hit rate than ZoomInfo, Lusha or Apollo [1](https://www.reddit.com/r/SaaS/comments/1wbasek/_/p8u3pqb/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oaom2cd/) [3](https://www.reddit.com/r/sales/comments/1r4bpf7/_/o5dcp5a/)
- Much cheaper than paying for ZoomInfo when you are a solo seller [1](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oaom2cd/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oc0ym0u/)
- Holds up as one data source in a Clay-based stack [1](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/patju4d/) [2](https://www.reddit.com/r/b2bmarketing/comments/1lj7r35/_/n04dgjj/)

**What users complain about:**
- Email accuracy is inconsistent: users report hit-or-miss results, bouncing emails, and addresses at companies the prospect no longer works for [1](https://www.reddit.com/r/coldemail/comments/1o6x8ay/_/njn4wdc/) [2](https://www.reddit.com/r/sales/comments/1l8tnnh/_/n8zp0f7/) [3](https://www.reddit.com/r/coldemail/comments/1kidtko/_/mu50qgm/) [4](https://www.reddit.com/r/coldemail/comments/1pfmgrr/_/nti82na/)
- Gets expensive at volume: credits cost more per contact than Findymail, and pulling thousands of verified emails at once adds up [1](https://www.reddit.com/r/coldemail/comments/1p9opd5/_/nrpe3sw/) [2](https://www.reddit.com/r/b2bmarketing/comments/1pi3nwc/_/nt4mpi4/) [3](https://www.reddit.com/r/coldemail/comments/1mjb5sz/_/n7cvahn/)
- Waterfall tools that query many providers find more contacts, and reportedly hit better on mobile numbers [1](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocn5otv/) [2](https://www.reddit.com/r/EmailProspecting/comments/1s460a4/_/ocuqzjp/)
- Its own prospect database is seen as static profile data that lags LinkedIn [1](https://www.reddit.com/r/LeadGeneration/comments/1kzrclf/_/mvqfm28/) [2](https://www.reddit.com/r/salesdevelopment/comments/1ruj42x/_/oc0ym0u/)
- One team found the app so slow it was borderline unusable, and a recruiter warns that using it against LinkedIn risks an account ban [1](https://www.reddit.com/r/sales/comments/1l8tnnh/_/n8zp0f7/) [2](https://www.reddit.com/r/recruiting/comments/1jxwu6w/_/mmtxrm7/)

**Best for:** Turning LinkedIn and Sales Navigator lists into emails; Solo sellers replacing ZoomInfo or Lusha on a budget; Teams using it as one source inside a Clay stack.
**Skip it if:** High-volume teams watching cost per contact; Cold-calling teams that need the best mobile number coverage.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan with 20 emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199, with per-reveal overage fees. Annual plans with unlimited reveals: Email $83/mo ($990/yr) and Email + Phone $166/mo ($1,990/yr) per user. Team plan (3+ users) is custom and annual.

Full review: https://gtmranked.com/tools/wiza/