# Clay vs Kaspr

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is Clay or Kaspr better?** Independent users prefer Kaspr (39/100 from 14 rated comments) over Clay (25/100 from 19 rated comments). Kaspr is best for LinkedIn-based lookups of European prospects, one profile at a time; Clay is best for RevOps or GTM engineers who will build and maintain custom enrichment workflows. Neither scores well: both are below 40/100, so read the complaints below.

**Is Clay or Kaspr cheaper?** Clay: Free plan with 100 data credits and 500 actions a month (tables capped at 200 rows, no phone enrichment). Launch from $167/mo billed annually ($185 monthly) with 2,500 data credits and 15,000 actions a month; Growth from $446/mo billed annually ($495 monthly) with 6,000 data credits and 40,000 actions; Enterprise is custom with an annual commitment. Data credits start at $0.05 each; bring-your-own API key runs use actions only. 14-day trial. Kaspr: Free plan with 15 B2B email, 5 phone and 5 direct email credits a month. Paid plans are per user per month: Starter shown at $49 or $65 and Business at $79 or $99 (the page does not label which is annual and which is monthly), Enterprise and Organization on request. Unused paid credits roll over; extra phone credits are sold separately. Prices are from each vendor's pricing page and change often.

| | Clay | Kaspr |
|---|---|---|
| Score | 25/100 | 39/100 |
| Rank in category | #11 | #7 |
| Rated comments | 19 | 14 |
| Best for | RevOps or GTM engineers who will build and maintain custom enrichment workflows; Waterfall enrichment across several data providers; Targeted, lower-volume lists where data quality matters more than cost per row | LinkedIn-based lookups of European prospects, one profile at a time; A secondary source for emails and mobile numbers behind a larger database |
| Starting price | $167/mo | $49/user/mo |

## #11 Clay

Clay is a GTM data platform where teams build spreadsheet-style workflows that pull from 150+ marketplace data vendors and AI models, with waterfall enrichment, an AI research agent (Claygent) and support for bringing their own provider API keys. Website: clay.com. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 25/100 (4 positive, 9 mixed, 6 negative of 19 independent comments).

**Verdict:** Independent users largely agree Clay is the most flexible way to run waterfall enrichment and custom research workflows, because it can query many providers and route the results into a CRM. The trade-off is cost and effort: credits burn quickly, the 2026 move to billing every workflow action makes bills hard to predict, and teams say it takes a skilled builder or a dedicated person to get value from it. More than half of the Reddit mentions are promotional, including a cluster of about a dozen r/coldemail comments from May and June 2026 that all pair Prospeo with Clay in the same talking points, plus many replies plugging Clay alternatives such as Bitscale, Floqer, Airscale and pipe0; this review rests on about 20 independent opinions.

**What users like:**
- Waterfall enrichment across many providers: users say it pulls from more sources than single databases like Apollo and fills gaps they would otherwise miss [1](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/oofddcu/) [2](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pal6uc2/) [3](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n672rsu/) [4](https://www.reddit.com/r/coldemail/comments/1thxncv/_/omqk1i5/) [5](https://www.reddit.com/r/revops/comments/1kxjivf/_/muq91wa/)
- Flexible enough for custom work once someone learns it: AI account research, hiring signals, CRM imports and middleware between other tools [1](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/patju4d/) [2](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/ord8mgg/) [3](https://www.reddit.com/r/revops/comments/1kxjivf/_/mupq1eh/) [4](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/nllke8n/) [5](https://www.reddit.com/r/revops/comments/1qv0787/_/o3gohux/)
- Costs become manageable for teams that filter lists with cheap signals before enriching, or bring their own provider API keys instead of paying Clay's data markup [1](https://www.reddit.com/r/gtmengineering/comments/1q592xw/_/nxzsp69/) [2](https://www.reddit.com/r/techsales/comments/1sahaaq/_/odvu8wa/) [3](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/nllke8n/)

**What users complain about:**
- Expensive: credits burn quickly because it can do so much, and one team cites a $26k quote for what it considered entry-level work [1](https://www.reddit.com/r/revops/comments/1qv0787/_/o3gohux/) [2](https://www.reddit.com/r/revops/comments/1kxjivf/_/muq91wa/) [3](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n672rsu/) [4](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n6adkqg/) [5](https://www.reddit.com/r/n8n/comments/1t4pk5e/_/ok5b5um/)
- The 2026 pricing change bills every workflow step, HTTP call and CRM push as an action, which users say makes costs hard to predict at agency scale [1](https://www.reddit.com/r/techsales/comments/1sahaaq/_/odvu8wa/) [2](https://www.reddit.com/r/gtmengineering/comments/1tq8qx0/_/oofi2hb/)
- Steep learning curve: every use case has to be built by hand, and some teams say they would need to hire someone just to run it [1](https://www.reddit.com/r/revops/comments/1kxjivf/_/mupq1eh/) [2](https://www.reddit.com/r/revops/comments/1kxjivf/_/murj1my/) [3](https://www.reddit.com/r/gtmengineering/comments/1oh40y6/_/ord8mgg/) [4](https://www.reddit.com/r/LeadGeneration/comments/1mdxjgw/_/n6adkqg/)
- Economics weaken at high volume: users who run it as a bulk data provider find it expensive and suggest reserving it for a filtered or top-priority slice of the list [1](https://www.reddit.com/r/coldemail/comments/1thxncv/_/omqk1i5/) [2](https://www.reddit.com/r/gtmengineering/comments/1q592xw/_/nxzsp69/)
- Some find it clunky and slow; one trial user could not connect it to HubSpot, which Clay acknowledged as a known issue at the time [1](https://www.reddit.com/r/coldemail/comments/1tdn1ce/_/oly4xat/) [2](https://www.reddit.com/r/sales/comments/1g1guqj/_/lrh3k02/)

**Best for:** RevOps or GTM engineers who will build and maintain custom enrichment workflows; Waterfall enrichment across several data providers; Targeted, lower-volume lists where data quality matters more than cost per row.
**Skip it if:** Teams that just want a contact database with no setup; High-volume bulk enrichment on a tight budget; Agencies that need predictable per-client costs.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan with 100 data credits and 500 actions a month (tables capped at 200 rows, no phone enrichment). Launch from $167/mo billed annually ($185 monthly) with 2,500 data credits and 15,000 actions a month; Growth from $446/mo billed annually ($495 monthly) with 6,000 data credits and 40,000 actions; Enterprise is custom with an annual commitment. Data credits start at $0.05 each; bring-your-own API key runs use actions only. 14-day trial.

Full review: https://gtmranked.com/tools/clay/

## #7 Kaspr

Kaspr is a Chrome extension and web app that reveals email addresses and phone numbers for contacts found on LinkedIn profiles, groups and events. Website: kaspr.io. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 39/100 (7 positive, 4 mixed, 3 negative of 14 independent comments).

**Verdict:** Independent discussion is modest: about 14 first-hand, non-promotional comments. Users mostly like it as a quick LinkedIn extension for pulling emails and mobiles one profile at a time, especially for European and French prospects, and as a cheaper alternative or backup to bigger databases; the trade-offs are a narrower database and weaker search than Apollo and phone numbers that are sometimes wrong or disconnected. A large share of the remaining mentions were promotional, mostly accounts steering Kaspr users to Datagma, FullEnrich or other tools, and the complaints about Kaspr's pricing at volume appeared only inside those pitches, so they are not counted here.

**What users like:**
- Rated well for European contacts, including the French market; one user calls it their favourite for the EU while admitting they have no view on US quality [1](https://www.reddit.com/r/sales/comments/1o21dmt/_/nikr49l/) [2](https://www.reddit.com/r/b2bmarketing/comments/1pt1kfd/_/nvi17q4/) [3](https://www.reddit.com/r/sales/comments/1luo8qj/_/n260c81/) [4](https://www.reddit.com/r/gtmengineering/comments/1rq05wt/_/o9q7070/)
- The Chrome extension pulls an email or mobile straight from a LinkedIn or Sales Navigator profile, which suits prospecting one person at a time [1](https://www.reddit.com/r/sales/comments/1r4bpf7/_/o5c7y66/) [2](https://www.reddit.com/r/startups/comments/1krij8v/_/mtk9heo/) [3](https://www.reddit.com/r/coldemail/comments/1pzq3wx/_/nws5l8x/)
- Works as a backup source for emails and phones behind a broader database such as Apollo [1](https://www.reddit.com/r/sales/comments/1r4bpf7/_/o5c7y66/) [2](https://www.reddit.com/r/growmybusiness/comments/1spv96y/_/oh8ytx6/) [3](https://www.reddit.com/r/sales/comments/10y4b7d/_/j7wifru/)
- Seen as more affordable than ZoomInfo or Cognism for EU contact data [1](https://www.reddit.com/r/sales/comments/1luo8qj/_/n260c81/) [2](https://www.reddit.com/r/b2bmarketing/comments/1pt1kfd/_/nvi17q4/)
- Records are seen as fresher than Apollo's, even though the pool is smaller [1](https://www.reddit.com/r/gtmengineering/comments/1rq05wt/_/o9p59j9/)

**What users complain about:**
- Smaller database and weaker list-building filters than Apollo; a solo founder switched to Apollo after two months [1](https://www.reddit.com/r/gtmengineering/comments/1rq05wt/_/o9q7070/) [2](https://www.reddit.com/r/gtmengineering/comments/1rq05wt/_/o9p59j9/) [3](https://www.reddit.com/r/sales/comments/1m3u8ho/_/n430fee/)
- Phone numbers can be wrong: one tester found it returned more mobiles than Prospeo but half were disconnected [1](https://www.reddit.com/r/coldemail/comments/1senmvr/_/oewjnpr/) [2](https://www.reddit.com/r/sales/comments/10y4b7d/_/j7wifru/)
- One user prospecting in Europe ranks it behind Lusha and SalesPort for phone data quality [1](https://www.reddit.com/r/LeadGeneration/comments/1jjm73o/_/mjpx68c/)
- Requires installing its LinkedIn browser extension; a privacy-minded tester called the extension shady and found his never-published personal mobile in Kaspr's data [1](https://www.reddit.com/r/privacy/comments/vufr5y/_/ihu4vj8/)

**Best for:** LinkedIn-based lookups of European prospects, one profile at a time; A secondary source for emails and mobile numbers behind a larger database.
**Skip it if:** Building large lists with advanced search filters; Calling campaigns that need reliably connected mobile numbers.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan with 15 B2B email, 5 phone and 5 direct email credits a month. Paid plans are per user per month: Starter shown at $49 or $65 and Business at $79 or $99 (the page does not label which is annual and which is monthly), Enterprise and Organization on request. Unused paid credits roll over; extra phone credits are sold separately.

Full review: https://gtmranked.com/tools/kaspr/