# Apollo.io vs LeadMagic

Updated 2026-10-15. Compared from independent Reddit comments only. Methodology: https://gtmranked.com/methodology/

**Is Apollo.io or LeadMagic better?** Independent users prefer LeadMagic (68/100 from 21 rated comments) over Apollo.io (26/100 from 30 rated comments). LeadMagic is best for Budget teams running their own enrichment waterfall; Apollo.io is best for Budget-conscious teams prospecting into the US.

**Is Apollo.io or LeadMagic cheaper?** Apollo.io: Free plan with 900 credits per seat per year. Paid plans billed annually: Basic $49, Professional $79 and Organization $119 (minimum 3 seats) per seat per month; monthly billing costs more (the page says annual saves 24%). 14-day trial on Basic and Professional. Inbound and Advanced Dialer are paid add-ons. LeadMagic: Essential is $99/mo billed monthly for 5,000 credits, or $990/yr (about $83/mo); tiers run up to Ultimate at $849/mo for 100,000 credits, with Enterprise from $2,490/quarter. No free plan or free credits; a paid plan is required at signup, and failed lookups cost nothing. Prices are from each vendor's pricing page and change often.

| | Apollo.io | LeadMagic |
|---|---|---|
| Score | 26/100 | 68/100 |
| Rank in category | #10 | #1 |
| Rated comments | 30 | 21 |
| Best for | Budget-conscious teams prospecting into the US; Small teams that want data and sequencing in one tool; Building large lists that will be verified separately | Budget teams running their own enrichment waterfall; Finding work emails and mobiles for contacts scraped from Apollo or LinkedIn; A second-pass check on unknown or failed emails |
| Starting price | $49/seat/mo | $83/mo |

## #10 Apollo.io

Apollo.io is a sales platform that combines a B2B contact and company database with email sequencing, a dialer, CRM enrichment and AI research tools. Website: apollo.io. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 26/100 (9 positive, 7 mixed, 14 negative of 30 independent comments).

**Verdict:** Independent users treat Apollo as the budget default: far cheaper than ZoomInfo, with data and sequencing bundled in one place, and good enough for US prospecting if you accept extra cleanup. The recurring complaint is data freshness: users describe stale records, people who left years ago, wrong or switchboard phone numbers and bounce rates that stay high even after Apollo's own verification, plus renewals and credit changes that raised costs. About 40% of the Reddit mentions read as promotional, including a large, coordinated cluster of near-identical comments pitching Prospeo as the Apollo replacement, so this rests on roughly 30 independent opinions.

**What users like:**
- Costs a fraction of ZoomInfo, and users who weigh price against quality call the data good enough for the money [1](https://www.reddit.com/r/sales/comments/10fgs1h/_/j4y09yz/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/k9ifhh4/) [3](https://www.reddit.com/r/salestechniques/comments/1wahwda/_/p94kztz/) [4](https://www.reddit.com/r/sales/comments/wt9v9r/_/il3svpp/) [5](https://www.reddit.com/r/LeadGeneration/comments/1g8wjra/_/lt1ngdq/)
- Several users who had both Apollo and ZoomInfo preferred Apollo overall [1](https://www.reddit.com/r/sales/comments/1k0rrmq/_/mnktquu/) [2](https://www.reddit.com/r/sales/comments/wt9v9r/_/il48i8b/) [3](https://www.reddit.com/r/sales/comments/1lldaph/_/mzyzs35/)
- Database, sequencing and dialing live in one tool, which users find simple for early-stage or low-volume outbound [1](https://www.reddit.com/r/LeadGeneration/comments/1g8wjra/_/lt1mp0b/) [2](https://www.reddit.com/r/sales/comments/wt9v9r/_/il5mt66/) [3](https://www.reddit.com/r/CRM/comments/1s9hxbh/_/oz1wkoa/)
- Works without major issues for some users, particularly when targeting the US [1](https://www.reddit.com/r/sales/comments/1gqbk44/_/lwwq46h/) [2](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pam8hat/) [3](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fnxdm/)

**What users complain about:**
- Stale records: users find people who left months or years ago (one found a contact who died 20 years earlier still listed), with bounce rates around 9% even after running lists through a verifier [1](https://www.reddit.com/r/growmybusiness/comments/1spv96y/_/p79wx63/) [2](https://www.reddit.com/r/agency/comments/1pzieop/_/p29p8mw/) [3](https://www.reddit.com/r/gtmengineering/comments/1rq05wt/_/o9p59j9/) [4](https://www.reddit.com/r/sales/comments/wt9v9r/_/il5mt66/) [5](https://www.reddit.com/r/agency/comments/1pzieop/_/nzr8p3t/)
- Phone numbers are a weak spot: inactive, wrong-person or HQ switchboard numbers returned instead of no result, and one user reports half the numbers were unreliable [1](https://www.reddit.com/r/sales/comments/wt9v9r/_/il5dzbg/) [2](https://www.reddit.com/r/sales/comments/1l9aymu/_/mxb8via/) [3](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pal6uc2/) [4](https://www.reddit.com/r/sales/comments/wt9v9r/_/il5mt66/)
- Costs have crept up: a long-time customer's renewal tripled after a credit system change, and others say enrichment is expensive for what it returns [1](https://www.reddit.com/r/UseApolloIo/comments/1r76u10/_/o75bxw2/) [2](https://www.reddit.com/r/gtmengineering/comments/1rq05wt/_/o9owhey/) [3](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pcdcb8c/)
- Coverage thins outside the US and in some niches: it lost to ZoomInfo and Cognism in one team's US and EMEA test, and a health tech team found it missed many people after leaving ZoomInfo [1](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fk2w1/) [2](https://www.reddit.com/r/sales/comments/17w7rit/_/k9fnxdm/) [3](https://www.reddit.com/r/gtmengineering/comments/1rq05wt/_/o9op0jf/)
- The app can feel slow, clunky and complicated, and one user says it fragments work across contact, sequence and notes views [1](https://www.reddit.com/r/UseApolloIo/comments/1r76u10/_/o5zrhi4/) [2](https://www.reddit.com/r/gtmengineering/comments/1wjqc2o/_/pal6uc2/) [3](https://www.reddit.com/r/CRM/comments/1s9hxbh/_/oz1wkoa/)

**Best for:** Budget-conscious teams prospecting into the US; Small teams that want data and sequencing in one tool; Building large lists that will be verified separately.
**Skip it if:** Teams that need reliable direct dials for cold calling; Senders who cannot run a separate verification step; Prospecting outside the US or in niche verticals.
**Pricing (vendor-stated, checked 2026-10-14):** Free plan with 900 credits per seat per year. Paid plans billed annually: Basic $49, Professional $79 and Organization $119 (minimum 3 seats) per seat per month; monthly billing costs more (the page says annual saves 24%). 14-day trial on Basic and Professional. Inbound and Advanced Dialer are paid add-ons.

Full review: https://gtmranked.com/tools/apollo/

## #1 LeadMagic

LeadMagic sells verified B2B contact and company data, including work emails, email validation and mobile numbers, through an app, API, CLI and MCP server that draw on one shared credit pool. Website: leadmagic.io. Category: [B2B Data & Enrichment](https://gtmranked.com/best/b2b-data-enrichment/). Score 68/100 (18 positive, 1 mixed, 2 negative of 21 independent comments).

**Verdict:** Independent users describe LeadMagic as a cheap, pay-as-you-go email and mobile finder that slots into a waterfall, usually alongside Apollo or inside Clay, and that also works as a second-pass verifier. About 21 non-promotional comments carry an opinion, mostly brief and positive, centred on price and on finding emails and phones Apollo misses. The criticism is thinner but specific: one user says it has been failing them lately, and its handling of catch-all addresses is contested, with one user calling its 'valid catch-all' results unreliable and another praising its catch-all marking. Promotional comments are a smaller share than for most tools here, mostly plugs for other scrapers and verifiers plus a same-day cluster of Prospeo plugs, one of which knocks its mobile numbers.

**What users like:**
- Cheap and pay-as-you-go; users call it the low-cost option for volume, one putting it at a tenth of Apollo's cost [1](https://www.reddit.com/r/b2bmarketing/comments/1vfjjaq/_/p1qkvxy/) [2](https://www.reddit.com/r/coldemail/comments/1l3tk3b/_/mwjuxsq/) [3](https://www.reddit.com/r/sales/comments/1i3mzs0/_/m8edysy/) [4](https://www.reddit.com/r/sales/comments/1khzwhh/_/mrb450g/)
- Finds emails other sources miss, such as a contact's new address after a job change when Apollo still had the old one [1](https://www.reddit.com/r/coldemail/comments/1qq6vlu/_/o3l2d1u/) [2](https://www.reddit.com/r/LeadGeneration/comments/1k4bcll/_/mogv1i6/) [3](https://www.reddit.com/r/coldemail/comments/1juuhec/_/mnkcour/)
- Used for mobile numbers too, with users reporting better mobile coverage than Apollo [1](https://www.reddit.com/r/salesdevelopment/comments/1hwe6np/_/m60z2p9/) [2](https://www.reddit.com/r/LeadGeneration/comments/1jx9yi1/_/mnha5sa/) [3](https://www.reddit.com/r/SaaS/comments/1eftatb/_/lfs1x9m/)
- Doubles as a verifier: users run it as a second pass on unknown emails, then use its finder to replace invalid ones [1](https://www.reddit.com/r/b2bmarketing/comments/1v8vyp3/_/p128ive/) [2](https://www.reddit.com/r/coldemail/comments/1heeei7/_/m230nqt/) [3](https://www.reddit.com/r/coldemail/comments/1juuhec/_/mnkcour/)
- Plugs easily into Clay and other waterfall setups for LinkedIn-sourced contacts [1](https://www.reddit.com/r/coldemail/comments/1qq6vlu/_/o3l2d1u/) [2](https://www.reddit.com/r/coldemail/comments/1rl8ljj/_/obzdqu4/) [3](https://www.reddit.com/r/coldemail/comments/1o4u2vi/_/njhbovf/)

**What users complain about:**
- One user says it charges for 'valid catch-all' results that are not reliable, forcing either lower coverage or a separate catch-all verifier (another user disputes this and praises its catch-all marking) [1](https://www.reddit.com/r/LeadGeneration/comments/1k4bcll/_/momkk72/)
- Consistency is questioned: one user says it has been failing them recently [1](https://www.reddit.com/r/coldemail/comments/1pfmgrr/_/nskx8wx/)
- Lacks the phones and emails that big databases like ZoomInfo collect from customer CRMs, so coverage trails them [1](https://www.reddit.com/r/sales/comments/1i3mzs0/_/m8edysy/)

**Best for:** Budget teams running their own enrichment waterfall; Finding work emails and mobiles for contacts scraped from Apollo or LinkedIn; A second-pass check on unknown or failed emails.
**Skip it if:** Teams that need ZoomInfo-level coverage from one source; Senders who cannot add a separate catch-all verifier.
**Pricing (vendor-stated, checked 2026-10-14):** Essential is $99/mo billed monthly for 5,000 credits, or $990/yr (about $83/mo); tiers run up to Ultimate at $849/mo for 100,000 credits, with Enterprise from $2,490/quarter. No free plan or free credits; a paid plan is required at signup, and failed lookups cost nothing.

Full review: https://gtmranked.com/tools/leadmagic/